Senior Consultant Adobe Journey Optimiser

Job Title :
Senior Consultant AJO
Experience : 6-10 years
Location :
Remote

Job Description :
Must Have

Skills:

Good Communication Skills
- Ability to interact with customers independently with good articulation and confidence and Articulation.
Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
Good to have

Skills:

Own the project deliverables end to end working independently.
Prior experience with CDP/Adobe campaign
Data engineering Skills
Responsibilities
Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.
Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.
Create customer, visitor and product audiences using segments and AI/ML powered segments.
Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud
and CRM systems.
Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers.
Develop custom applications, workflows, and APIs to extend the platform as per customer needs.
Troubleshoot technical issues, debug, and optimize performance of customer implementations.
Provide post go-live support, enhancements, maintenance, and upgrades for customer solutions.
Conduct product training, knowledge transfer and share best practices.
Continuously track product updates and improve solution recommendations for evolving customer needs.

Skills and Experience
2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
Setting up source connectors and ingesting data using the API and UI
Configuring Experience Events (XDM schemas) for capturing data from sources
Creating audience segments using custom and AI/ML-based segments
Triggering journeys and activations based on segments and profiles
Implementing journey automations, actions, and messages
Integrating with destinations like CRM, email, etc.
Hands-on experience developing using the Platform APIs and SDKs in a language like:
JavaScript for API calls
Java for extending functionality with custom connectors or applications
Expertise in data modelling for multi-channel needs using the Experience Data Model (XDM)
Familiarity with configuring IMS authentication to connect external systems to Platform APIs
Experience developing, debugging, and optimizing custom server-side applications.
Proficiency in JavaScript, JSON, REST APIs and SQL
Expertise ingesting data from sources like Adobe Analytics, CRM, Ad Server, Web and Mobile
Strong understanding of concepts like multi-channel data management, segmentation, orchestration, automation, and personalization
Understanding of data structures like: JSON for representing data in APIs, Data Tables for processing tabular data, Streaming data flows
Experience automating technical tasks using tools like: API integration tests, Postman for API testing, Git for source control
Excellent documentation and communication skills with the ability to clearly present technical recommendations to customers
Experience troubleshooting complex technical issues related to APIs, data ingestion, segments, destinations etc.
Self-starter with the ability to manage resource constraints, changing priorities and tight deadlines.
Problem solving…