OneSignal CLM Expert, Consumer Mobile Apps

We are looking for an experienced One Signal Lifecycle Marketing Expert to lead and scale lifecycle strategy across consumer mobile apps. This role is ideal for someone who understands user behavior, engagement loops, retention mechanics, and how lifecycle marketing directly impacts revenue growth.
You will own the end-to-end lifecycle architecture across push, in-app messaging, SMS, and email, with a clear focus on improving activation, retention, and lifetime value.

Key Responsibilities

Lead lifecycle strategy and execution within One Signal across mobile and web
Build advanced audience segmentation using behavioral data and event-based triggers
Design and optimize automated journeys across onboarding, activation, engagement, retention, and win-back
Develop personalization frameworks to improve relevance and user experience
Run structured A B testing across messaging, timing, frequency, and journey logic
Partner with product and growth teams to align lifecycle communication with business objectives
Track and improve core metrics, including CTR, activation rate, retention rate, churn, and LTV

Requirements

3 plus years of hands-on lifecycle or CRM marketing experience
Strong expertise in One Signal, including automation, segmentation, and journey orchestration
Direct experience working with consumer mobile apps
Deep understanding of event-driven triggers and behavioral targeting
Proven ability to improve retention, engagement, or lifetime value through lifecycle programs
Strong analytical mindset with the ability to translate performance data into action
Ability to collaborate effectively across product, growth, and marketing teams

Preferred Experience

Subscription-based consumer apps
SaaS or mobile-first products
Scaling lifecycle systems in growth stage environments

This is a high ownership role for someone who wants to build lifecycle systems that directly influence user engagement and long-term revenue.