Agency Sales

Role Overview
The Agency Manager – Digital will own revenue generation from agencies beyond the Top 8 networks, with a primary focus on:
Onboarding new mid-sized and emerging agencies
Activating dormant agency relationships
Driving structured, recurring display revenue
Building scalable digital partnerships
This is a  new revenue creation role , not an account maintenance role.
The person will carry independent revenue targets and will be responsible for building a predictable and systematic inflow of digital business.

Core Mandate
Build a  strong, structured revenue pipeline  from:
Mid-sized independent agencies
Boutique and specialist digital agencies
Regional agencies
Performance-focused agencies looking to scale into premium display

Key Responsibilities
1. Agency Onboarding & Expansion
Identify and map 30–40 mid and long-tail agencies.
Onboard a minimum of 20+ active revenue-generating agencies in the first year.
Build structured engagement plans for each agency.
Convert transactional buyers into annual or quarterly committed partners.
2. Revenue Ownership (Display Heavy Focus)
Own and deliver independent digital revenue targets.
Drive display monetisation across premium inventory.
Increase share of wallet from activated agencies.
Create recurring monthly revenue streams instead of campaign-based sporadic inflow.
Strong coordination with the direct sales team
3. Structured Partnership Building
Build rate alignment, incentive slabs and structured deal frameworks.
Introduce agencies to bundled display + audience targeting solutions.
Create quarterly review mechanisms and pipeline visibility.
4. Pipeline & Performance Management
Maintain strong forecasting discipline.
Track:
Active vs inactive agencies
Revenue per agency
Repeat ratio
Collection cycles
Ensure healthy yield and margin adherence.
5.  Key Performance Indicators
Number of new agencies onboarded
Active billing agencies (monthly)
Display revenue from mid/long-tail agencies
Repeat business ratio
Quarterly revenue predictability
Incremental revenue vs dormant base
Slab achievement & payout efficiency

Ideal Candidate Profile
Experience
6–10 years in digital ad sales.
Experience working at a digital publisher, ad network, or large digital platform.
Proven track record of driving revenue from:
Mid-sized agencies
Independent agencies
Long-tail agency ecosystem
Must have independently closed digital display deals.
Skills & Competencies
Strong hunting mindset.
Structured pipeline builder.
Deep understanding of:
Display formats
CPM models
Programmatic vs direct buying
Agency investment cycles
Strong negotiation skills with mid-sized decision makers.
Ability to create recurring revenue frameworks.
High ownership and target-driven approach