Deputy Manager - Digital Marketing

Roles & Responsibilities :

1)

Experience of core performance marketing with hands-on ownership of Meta + Google Ads campaigns
2)
Independently managing 15–30L monthly media budgets
3)
Candidates currently working at very small or relatively unknown agencies, or those with experience limited to Tier 2/3 city companies with minimal exposure to scaled campaigns, may be avoided
4)
Lead Generation:
Develop and execute targeted digital strategies to generate high-quality leads for the Online PGDM program. Optimize lead funnels and landing pages to maximize conversions.
5) Campaign Management:
Plan, implement, and manage campaigns across Google Ads, Meta
(Facebook/Instagram), and Linked In Ads. Analyze campaign performance, track ROI,
and continuously optimize for better outcomes.
6) Content Marketing & SEO:
Oversee content strategy for websites, landing pages, and blogs to improve search engine rankings. Collaborate with creative teams to ensure SEO-driven, engaging content.
7) Social Media Management:
Manage and grow official social media accounts (Facebook, Instagram, You Tube, Linked In). Create engaging content calendars and drive organic engagement. Conduct competitor analysis and trend monitoring.