Campaign Executive

Job Description:

Campaign Executive
(CRM & Multi-Channel)
FTE Onsite

Role Overview We are looking for an immediate joiner with 1–2 years of experience to
manage the execution of multi-channel customer engagement campaigns. This is a hands-on
execution role focused on CRM management, Whats App campaign deployment, and
performance reporting.

Key Responsibilities
1. Whats App & Multi-Channel Execution

• Execute pre-defined marketing campaigns across Whats App, Email, and Push
Notifications.

• Handle end-to-end deployment: segment targeting, content uploading, and scheduling.

• Ensure all communications follow brand guidelines and correct sequencing.
2. Journey Creation & CRM Execution

• Create and set up automated workflows and drip campaigns under guided direction.

• Execute lifecycle journeys (such as Onboarding, Retention, and Reactivation)
following clear instructions.

• Manage audience segmentation and maintain database hygiene within the CRM.
3. Reporting & Performance

• Track and report on key metrics: delivery rates, open rates, and click-through rates
(CTR).

• Provide regular performance updates specifically for Whats App campaigns.

• Pull data to highlight basic trends and help improve campaign reach.
Requirements

• Availability:
Immediate joiners only.

•

Experience:

1–2 years of hands-on experience in CRM operations.

• Technical

Skills:

Proficiency in using CRM tools and Whats App Business API
platforms.

• Analytical

Skills:

Ability to pull data and create clear, simple reports on
performance.

• Communication:
Decent verbal and written communication for internal coordination.

• Execution Focus:
High accuracy and attention to detail to ensure error-free
deployment