Performance Marketing Executive; SAAS​/MARKETING

Position: Performance Marketing Executive (SAAS/ MARKETING)
About The Opportunity

A fast-scaling SaaS and digital marketing innovation hub, we empower global businesses with data-driven growth strategies, automated campaign orchestration, and scalable customer acquisition systems. Our Performance Marketing team sits at the heart of revenue acceleration—combining platform intelligence, behavioral analytics, and real-time optimization to drive measurable ROI across paid channels.

Role & Responsibilities

Plan, execute, and optimize performance campaigns across Google Ads, Meta, Linked In, and programmatic platforms for SaaS clients.
Build and manage UTM-tagged tracking setups, conversion funnels, and attribution models using Google Analytics 4 and Google Tag Manager.
Monitor KPIs (CPC, ROAS, CAC, LTV) daily, identify performance gaps, and implement data-backed bid, audience, and creative optimizations.
Collaborate with creatives and product teams to A/B test ad copy, landing pages, and audience segments for higher conversion yield.
Automate reporting with Looker Studio or Tableau dashboards to deliver real-time campaign insights and forecasting models.
Stay ahead of platform algorithm shifts, emerging paid media trends, and regulatory changes (e.g., iOS ATT, GA4 migration).

Skills & Qualifications

Must-Have
Google Ads
Meta Ads Manager
Google Analytics 4
UTM Tracking
Looker Studio
ROAS Optimization
Conversion Rate Optimization (CRO)
Programmatic Advertising
Preferred
Linked In Ads
Tik Tok Ads
Google Tag Manager

Benefits & Culture Highlights

On-site collaborative environment with daily cross-functional standups and growth sprints.
Weekly performance deep-dives and upskilling workshops with industry leaders.
Performance-linked bonuses and recognition rewards based on campaign ROI impact.

Skills:

data,analytics,optimization,linkedin,saas,looker,google analytics,google tag manager,google,models