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Job Description & How to Apply Below
About The Opportunity
A fast-scaling edtech leader in the digital upskilling and career acceleration space, we empower professionals across India with industry-aligned tech and marketing programs. Our performance marketing engine drives high-intent student acquisition via data-driven campaigns across paid social, search, and performance channels—scaling ROI while optimizing for lifetime value and conversion efficiency.
Role & Responsibilities
Own end-to-end performance marketing for paid channels—Google Ads, Meta Ads, You Tube, and programmatic—with full P&L ownership for acquisition KPIs.
Design, execute, and optimize conversion-focused campaigns across awareness, consideration, and conversion funnels using UTM tagging, A/B testing, and pixel-based retargeting.
Partner with creative and content teams to build high-performing ad creatives, landing pages, and messaging that boost CTR, CVR, and ROAS.
Analyze campaign performance weekly using Google Analytics 4, Meta Business Suite, and internal dashboards; adjust budgets/bids in real-time based on funnel drop-offs and CPA trends.
Lead cross-functional alignment with Sales, CRM, and Product to ensure seamless lead handoff, attribution accuracy, and funnel optimization.
Build scalable playbooks for channel expansion (e.g., Tik Tok, Snapchat, Connected TV) and test emerging ad formats to stay ahead of platform innovations.
Skills & Qualifications
Must-Have
Google Ads
Meta Ads Manager
Google Analytics 4
UTM tagging
A/B testing
ROAS optimization
Pixel implementation
CRM integration (Zoho, Hub Spot, or similar)
Preferred
Experience with Tik Tok Ads or Snapchat Ads
Familiarity with SQL for campaign segmentation
Basic knowledge of Google Tag Manager
Benefits & Culture Highlights
On-site hybrid setup with flexible timings and zero commute stress in Bengaluru/Pune/Chennai hubs
Quarterly performance bonuses + rapid career progression for high-impact performers
Learn & grow with internal upskilling sessions led by industry veterans and data scientists
Skills:
analytics,optimization,campaigns,crm,performance marketing,data,google,a/b testing,google analytics
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