Team Member -Product Research

Education :  Bachelor's degree + MBA (Preferred)
Minimum 60 % marks Work  Experience  :

Min: 5 Year(s) - Max: 8 Year(s) in Market Research / Product Research 4

Role & Responsibilities

Role:
Product Research team member - responsible for identifying & validating customer needs, product features and future vehicle concepts, with the aim of bridging the gap between consumer expectations and product development.

Responsibilities:
.
Conduct research on user preferences, pain points, and unmet needs through qualitative and quantitative methods.
.
Validate vehicle concepts and feature sets through surveys, focus groups, and in-market experiments.
.
Analyse vehicle feature desirability, pricing elasticity, and willingness-to-pay.
.
Benchmark global vehicles & track innovation trends in vehicle design, connectivity, and sustainability.
.
Work closely with Product Planning, Design, & Engineering, Marketing teams to guide product specifications and value propositions.
.
Manage third-party research agencies and data providers to deliver custom studies and reports.
.
Present actionable insights to leadership through dashboards, presentations and executive briefs. 5 Competency Requirements

Technical/ Functional:
.
Research Methodology Knowledge - qualitative & quantitative
.
Analytical skills - analyze data and draw meaningful conclusions.
.
Data Visualization skills, including MS PowerPoint skills.
.
Statistical Software Proficiency - MS Excel, SPSS etc.
.
Business portfolio & Financial Acumen

Behavioral
.
Excellent communication - clear & effective (verbal & written)
.
Reporting & Presentation skills
.
Strategic mindset - connect research findings & business implications
.
Reader & Research orientation - attention to details
.
Self-motivated, Eager to learn.