Zonal Manager

Position:  Zonal Manager

Key Responsibilities:

Target Achievement
Plan and achieve store and category sales targets for assigned locations.
Ensure OPEX targets are met across all stores.
Monitor and maintain timely stock rotation within the region.
Execute promotional activities to increase brand visibility and store footfall.
Identify and nurture opportunities for institutional and bulk sales.
Track key retail metrics including mystery audits, footfall, conversion, and average bill value, and take timely corrective actions.
Store Operations
Conduct regular store visits to ensure store readiness, ambience, and smooth operations.
Ensure adherence to operational protocols and resolve escalated customer concerns.
Review performance metrics periodically and implement measures to improve productivity and profitability.
Implement and enhance store operational standards aligned with company benchmarks.
Monitor store rosters to ensure adequate staffing at all times.
Ensure optimal utilization of resources and adherence to stock ordering processes.
Minimize dead and damaged stock within the region.
Ensure no SAS stores operate in the region; drive profitability improvement where required.
Ensure Visual Merchandising (VM) guidelines are consistently followed across stores.
Administrative Responsibility
Provide data inputs for annual budgeting and track performance against budget.
Consolidate and report key retail metrics in a timely manner.
Ensure compliance with required documentation and procedural standards.
Oversee packaging and insurance documentation for cross‑store transfers and ensure timely claim submissions.
Business Expansion
Identify potential store locations based on real estate trends, customer demographics, and market opportunities.
Support project management for new store openings including planning, processes, standards, signage, and recruitment.
Facilitate execution of feasibility studies and expansion plans.
MIS and Reporting
Analyze regional and store-wise sales and stock performance.
Prepare and share daily, weekly, fortnightly, and monthly reports as per timelines.
Self & Team Development / Teamwork
Invest in continuous self-development.
Coach and train team members to enhance capabilities.
Conduct KRA-based evaluations and communicate KRAs at the start of each cycle.
Coordinate with the Training team to deliver induction programs for new employees.
Promote teamwork and collaboration across markets and cross‑functional teams.
Mentor new employees and ensure all staff adhere to company standards and code of conduct.

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