Branch Retail Marketing Manager

Roles and Responsibilities

• Manage retail and trade marketing function for the assigned geography

• Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity

• Manage external vendors to coordinate all trade marketing activities

• Analyze the sell-out data and ideate new ways to improve sell-out

• Gather market intelligence and provide insights to sales and marketing team to improve sell-out

• Ensure visual merchandising coverage in the assigned geography

• Coordination with the sales and category teams to ensure product availability at the shop floor

• Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainer

Key Deliverables

• Channel wise Volume growth

• Category wise % Share improvement

• Visibility Audit scores

• RE Productivity

• Category Mix drive

• VM Coverage

Key skills:
Sellout
Retail Marketing
Team handling