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Brand Strategy Manager

Job in 110006, Delhi, Delhi, India
Listing for: Nicobar Design Pvt. Ltd.
Full Time position
Listed on 2026-06-23
Job specializations:
  • Retail
    Retail & Store Manager
  • Management
    Retail & Store Manager, Operations Manager
Job Description & How to Apply Below
Retail & People Excellence Manager

People & Culture
· New Delhi
·

Reports to:

CRO

Step Into the World of Nicobar

Founded in 2016 by Simran Lal and Raul Rai, Nicobar is a modern, mindful, design-led lifestyle brand from India.

“We wanted to create a new Indian sensibility that wasn’t necessarily Westernised.”

We’re reimagining a contemporary Indian way of living, dressing, and looking at the world—rooted in culture, shaped by design, and guided by intention. At Nicobar, we believe in culture as much as commerce, and that how we build is just as important as what we build.

Our studio is tucked away in Tulsi Farms, Chhatarpur, Delhi—nestled among trees, a seasonal garden, a citrus grove, and our beloved dogs Nico & Dot. We call it “the Treehouse.” If you’re drawn to thoughtful design, a youthful and nourishing team culture, and the chance to grow a brand with heart—we’d love to hear from you.

Your Role in the Story

We’re looking for an Retail & People Excellence Manager who can operate across three interconnected pillars:
Operations Excellence, Store Performance & Productivity Excellence, and People Excellence. This is not a compliance-first role—it’s a role for someone who understands that frontline culture, team capability, and operational rigour are all the same thing expressed differently.

You will be the bridge between our people and the business—driving performance, strengthening employee experience, and ensuring that Nicobar’s culture is felt as clearly on the shop floor as it is at the Treehouse.

PILLAR 1

Operational Excellence

Store Excellence, Capability Building & Customer Experience

Store Excellence Training

- Conduct store hygiene training covering cleanliness standards, stockroom organisation, and product folding and presentation standards.
- Drive and optimise store compliance on the Amply app
- Ensure training outcomes are measurable and tied to store audit scores

Operational Capability Building

- Deliver Amplify Training Programmes focused on store floor walk standards and section/category management
- Build store manager capability in people leadership—feedback, performance conversations, and team health
- Design and cascade capability-building interventions across stores in partnership with business stakeholders

Customer Experience

- Drive customer service training programmes to improve service quality and in-store experience
- Embed Nicobar’s brand values and design sensibility into every customer-facing training module
- Track and act on customer experience metrics that are influenced by people behaviour

PILLAR 2

Store Performance & Productivity Excellence

Performance, Rewards & Inventory Integrity

Performance Management

- Drive and track store KPIs and operational performance in partnership with the Chief Retail Officer
- Use people data to identify performance outliers—stores and individuals—and design targeted interventions
- Drive monthly people reviews with Retail leadership with a bias toward action, not just updates
- Drive conversion as a key metric with Agrex
- Optimise store styling and merchandise planning, develop a robust mechanism to improve store feedback to HO

Rewards & Productivity

- Manage and execute incentive and uniform programmes to improve engagement and outcomes at the store level
- Ensure R&R frameworks are fair, visible, and aligned with Nicobar’s culture—not just commercial metrics

Loss Prevention

- Lead shrinkage control initiatives and loss prevention measures
- Partner with Store Managers to build accountability frameworks that reduce shrinkage without undermining trust
- Identify and implement wastage reduction strategies across store operations

PILLAR 3

People Excellence

Talent, People Planning & Performance

Recruitment

- Lead retail hiring across the store network and business expansion requirements
- Manage campus recruitment programmes and build early talent pipelines
- Partner with TA to ensure quality of hire, not just speed of hire

People Planning & Development

- Drive strategic workforce planning including manpower planning (AOP) and capability building
- Manage Performance Improvement Plans (PIP) and Individual Development Plans (IDP) end-to-end
- Support employee engagement for…
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