Sales Engineer - Radiology North & West Region

Job Title:

Sales Engineer
Department:  Sales

Location:

PAN India

Reports To:

Senior Manager - Radiology

Experience:

2–3 Years

Job Purpose:

To drive sales and business development for Radiology & Imaging systems including X-Ray, C-Arm, Digital Radiography (DR), Mobile X-Ray, Fluoroscopy, and CT systems by understanding customer requirements, providing technical product presentations and demonstrations, developing new business opportunities, managing the sales cycle, and building strong relationships with hospitals, diagnostic centers, clinicians, radiologists, government institutions, and healthcare organizations.

Key Responsibilities:

1. Sales & Business Development

• Identify and develop new business opportunities for Radiology and Imaging products across assigned territories.

• Generate leads through hospitals, diagnostic centers, clinics, government institutions, healthcare groups, and channel partners.

• Achieve assigned sales targets for X-Ray, C-Arm, DR, Mobile X-Ray, Fluoroscopy, and CT systems.

• Develop and maintain a strong sales pipeline and continuously track opportunities from lead generation to order closure.

• Conduct regular customer visits and develop long-term relationships with key decision-makers.

• Identify market opportunities, customer requirements, competitor presence, and upcoming projects.
2. Product Presentation & Technical Sales

• Conduct professional product presentations and technical discussions with radiologists, clinicians, hospital administrators, biomedical engineers, purchase teams, and management.

• Understand customer clinical, technical, infrastructure, and budget requirements and recommend appropriate Radiology solutions.

• Explain product architecture, features, specifications, clinical applications, workflow benefits, and technical advantages.

• Conduct product demonstrations and coordinate application demonstrations with internal technical/application teams.

• Provide technically accurate responses to customer queries related to system functionality, image quality, workflow, installation requirements, and operating requirements.
3. Customer Requirement & Solution Mapping

• Understand hospital and diagnostic-center requirements for Radiology infrastructure and imaging equipment.

• Conduct requirement assessments covering:
Patient volume
Clinical applications
Imaging workflow
Room/infrastructure requirements
Power requirements
Radiation safety requirements
Detector requirements
PACS/DICOM connectivity
Budget and commercial requirements

• Map customer requirements to appropriate product configurations and solutions.

• Coordinate with Product, Applications, Service, and R&D teams for technically complex requirements.
4. Sales Demonstration & Evaluation

• Coordinate product demonstrations, clinical evaluations, trials, and customer visits.

• Support installation and demonstration teams during product evaluation and acceptance activities.

• Coordinate Site Acceptance Tests (SAT), product evaluations, and user feedback sessions.

• Capture customer feedback and identify technical or application gaps.

• Ensure timely follow-up after demonstrations and evaluations to move opportunities toward closure.
5. Tender & Institutional Business

• Identify and participate in relevant government, institutional, hospital group, and corporate healthcare tenders.

• Study tender specifications and coordinate with internal teams for technical compliance.

• Prepare technical and commercial inputs for tenders, quotations, and proposals.

• Coordinate with Commercial, Finance, Regulatory, Product, and Service teams for bid preparation.

• Track tender timelines, clarifications, negotiations, purchase orders, and subsequent execution.
6. Channel & Distributor Management

• Develop and manage relationships with authorized…