Senior Manager, Insights & Portfolio Strategy

Position: Senior Manager, Performance Insights & Portfolio Strategy
Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.

The Opportunity
The Senior Manager, Performance, Insights & Portfolio Strategy leads commercial performance management, business insights, and portfolio strategy to strengthen revenue, margin, and portfolio performance. This role translates sales, market, and competitive data into clear priorities and actions that help Sales and cross‑functional teams execute effectively in market. The role leads a team responsible for performance reporting, market and competitive intelligence, and portfolio strategy, and partners with Sales, Marketing, Demand, Supply, Finance, and Business Intelligence to align decisions with business objectives, market opportunities, financial targets, and operational realities.

This is an IN‑OFFICE position, can be located in either Montreal, QC;
Huntingdon, QC; or Delta, BC.

What You’ll Do
Commercial Performance & Business Insights

Own recurring commercial performance reporting across revenue, volume, margin, product, customer, channel, and market measures, ensuring leaders have a consistent view of results.

Translate performance results, trends, and variances into clear insights, recommendations, and priorities for Sales and cross-functional leadership teams.

Partner with Sales leaders to identify performance gaps, execution opportunities, and corrective actions that improve commercial outcomes.

Establish reporting routines and performance reviews that connect results to business priorities, accountability, and follow-through.

Portfolio Strategy & Optimization

Build and maintain a balanced portfolio strategy aligned with growth, profitability, innovation, assortment, price positioning, and portfolio-health objectives

Identify opportunities to increase revenue, improve margin, strengthen competitiveness, and better meet customer and consumer needs.

Recommend portfolio actions related to new launches, optimization, rationalization, pricing, pack sizes, channels, and market opportunities.

Evaluate portfolio performance and lifecycle considerations to focus investment and resources on the opportunities with the greatest business impact.

Market & Competitive Intelligence

Monitor competitor launches, assortment changes, pricing movements, promotions, positioning, and broader market developments

Assess the potential and actual impact of competitive price moves and market changes on the company’s portfolio, commercial plans, and performance.

Synthesize market, retailer, syndicated, and internal data into practical implications for portfolio, pricing, and commercial priorities.

Create regular market and competitive updates that help leaders anticipate risks, identify opportunities, and make timely decisions

Commercial Planning & Cross-Functional Execution

Collaborate with Marketing, Demand, Supply, Finance, Sales, and other partners to align portfolio decisions with financial targets, inventory realities, operational capabilities, and business priorities.

Work with the Business Intelligence team to develop dashboards, tools, and reporting routines that improve visibility into sales execution, portfolio performance, market trends, and opportunities.

Translate strategic portfolio priorities into clear commercial actions, decision points, and execution requirements for cross-functional teams.

Support planning cycles and priority-setting by bringing together performance, market, financial, and portfolio…