Full Stack AI Marketer @ AI Startup - Rp

Who are we?

Kulu is an AI startup, backed by some of the world’s leading investors, including Antler (backers of Lovable and Airalo) and Redbus (backers of Cleo). We are building AI agents for software companies that run video calls with their users to get them onboarded. Imagine joining a Zoom call with an AI to help you get set up using a new piece of software - just share your screen and speak with the AI as it guides you through configuration.

Kulu is led by a rockstar founding team: Ed (CEO) - 1st PM at Teya ($1b+ valuation in 2 years) and one previous exit. Rio (CTO) - PhD in AI, specialising in computer vision. Oscar (CCO) - Former Head of Sales at multiple VC-backed companies.

Kulu has two offices: London - Sales Office, and Bali - Product & Engineering Office. The founding team works from both locations.

This is not a traditional marketing role.

As our Full Stack AI Marketer, you will design and execute the entire marketing system. We are looking for an operator who can build a modern, AI-native growth engine from the ground up. You will sit at the intersection of:

• Growth strategy
• Content marketing
• Search (SEO, GEO, AEO)
• Website Building & conversion
• Analytics & experimentation
• AI workflow automation

This role combines strategic thinking with hands‑on building. You will not inherit a mature marketing machine – you will build it.

• Activation-driven growth - Define and optimize the funnel from traffic → signup → activation. Design and run experiments that measurably improve conversion.
• SEO, GEO & AEO - Build authority across traditional search and AI answer engines.
• Content marketing engine - Create high‑signal content (SEO, Linked In, thought leadership, product‑led content) and build a compounding distribution system.
• AI automation systems - Design AI‑powered workflows for research, content production, repurposing, reporting, and growth ops.
• Website Management (Framer preferred) – Own, design, and continuously improve the website and landing pages for clarity and conversion.
• Analytics & experimentation – Implement tracking, build dashboards, and run a consistent experiment cadence.

You’re not managing agencies. You’re building the machine.

• Completely Fluent English
• 2+ years in B2B SaaS marketing or AI (PLG or hybrid experience preferred)
• Demonstrated ability to drive measurable growth (activation, conversion, pipeline)
• Strong SEO capability (technical fundamentals + content strategy)
• Understanding of GEO/AEO and optimizing for AI‑driven search environments
• Proven content marketing ability (clear, structured, persuasive writing)
• Experience building AI‑powered workflows and automations
• Comfortable implementing analytics and event tracking (GA4, Post Hog, Mixpanel, etc.)
• Ability to build and manage websites (Framer preferred)
• Strong copywriting and conversion optimization skills
• High agency, independent, and systems‑oriented

• Experience in marketing AI products
• Ability to code and how you can apply this to marketing
• Experience shaping or defining emerging categories
• Paid acquisition testing experience
• Rev Ops or marketing automation experience

We offer a competitive salary
, high autonomy
, and a team that moves fast and ships relentlessly.

You’ll work directly with founders + senior operators, with real ownership from Day 1.

This is not a “clock in / clock out” role. It’s a high‑trust, high‑output environment where we expect:

• strong judgment
• speed + attention to detail
• high standards
• deep ownership of outcomes
• and the willingness to do whatever it takes to win

In return, you’ll get the chance to build a product that can genuinely impact millions of people
, and grow your skills faster than almost anywhere else.

Our Operating Principles:

• Always Be Hustlin’ – Move fast, outwork the competition, stay scrappy.
• Relentlessly Curious - Reason from first principles, question assumptions and explore better ways.
• Super Pumped – Show relentless enthusiasm and drive.
• Make Magic – Create experiences that delight customers.
• Obsess Over the Details – Perfect the product experience, no matter how small.
• Big Bold Bets – Think big, take risks and go after huge, transformative opportunities.
• Ownership is Key - Own the outcome, not just the task.

If you want to work at one of the most exciting technology companies in Bali, surrounded by A-players at the top of their game, please apply. We would love to meet you!

• Team Kulu 🚀