Associate Director of Alumni Engagement - University Advancement

Associate Director, Alumni Engagement Job Summary

The Associate Director of Alumni Engagement is a creative, relationship‑driven professional who will help lead TWU’s efforts to build a vibrant, lifelong connection between the university and its alumni. The Associate Director will design and implement programs that foster meaningful alumni engagement, strengthen alumni pride, and create pathways for alumni to contribute time, talent and resources to TWU. The Associate Director supports the strategic goals of the Alumni Engagement Office by managing and executing alumni programming, developing communications, and supporting volunteer‑driven initiatives.

This position plays a key role in implementing alumni engagement hosted events and producing professional alumni communications while interfacing with the University Advancement operations team.

Reports to:

Senior Director of Alumni Engagement

Supervises:
Assistant Directors, Managers, Student Workers, and Volunteers

• Develop and execute alumni programs that increase engagement across diverse populations and generations of TWU alumni.
• Plan and implement an annual alumni event calendar to include local and regional gatherings, professional networking opportunities, and signature alumni events like Homecoming and the Alumni Achievement Awards.
• Provide detailed support and management of alumni hosted events throughout their internal development and external delivery.
• Serve as a liaison to relevant academic units and campus programs to coordinate alumni participation in campus, local and regional events.
• Supervise alumni volunteers and student workers in delivering high‑quality programs and services.
• Build alumni affinity through digital engagement, social media, newsletters and online communities.
• Draft content, as needed, for newsletters, event invitations, web pages and other alumni communications.
• Develop an annual marketing and communications plan and calendar to promote alumni events, showcase alumni achievements, and provide Alumni Engagement news, updates and announcements.
• Coordinate with Advancement Operations (special events, data and marketing) for program execution.
• Collaborate with the Senior Director to conceptualize and deliver events and communications that align with alumni interests and institutional priorities.
• Partner with Advancement colleagues to strengthen alumni participation in philanthropy.

• Performs other duties as requested.

Bachelor’s degree in a related field is required. Advanced degree strongly preferred.

Minimum of three years of professional experience in alumni relations/alumni engagement in a higher education setting; familiarity with Advancement.

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.

All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.

• Ability to be a team player with the ability to take direction and always communicate with colleagues and constituents courteously and respectfully.
• Must have the ability to multi‑task and work in a high‑volume environment.
• Demonstrated effective verbal, written, and communication skills.
• Proven ability to successfully develop and implement a robust and successful Alumni Engagement program.
• Broad knowledge and demonstrated expertise in database technologies, including familiarity with fundraising support systems such as Raiser’s Edge NXT.
• Knowledge and understanding of social media platforms such as Instagram, Facebook, Linked In, You Tube, Twitter, etc., and how to implement alumni campaigns.
• Ability to travel and work a flexible schedule including some evenings and weekends.
• Ability to analyze data, monitor budgets and develop successful plans.
• Ability to use a personal computer and other office equipment, including related university software and email.

The physical demands described in the Essential Duties and below are…