Personalization Specialist

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for coordinating and assisting in activities required across personalization operations as well as for personalization sprint planning and roadmap. This role will work under the direction of the Personalization Strategy Lead and will coordinate with the operations and build personalization teams to ensure activities stay on track.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

• Managing ongoing updates from the business within personalization experiences like promo, SKU and creative updates that impact the experience
• Ongoing tracking, reporting and measurement of personalization experiences
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to set up a new or optimize an existing personalization experience
• Assist in the prioritization of business updates, new personalization features, and experiments
• Partner with the Sr. Product Manager to manage backlog of experiments, creative updates, and new features
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

• Bachelor’s degree in Marketing, Business, Technology, or a related field
• 3-5 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• Strong understanding of digital marketing channels, tools, and best practices
• Data savvy;
  Data analyst skill set is a plus
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies;
  Experience with Salesforce MCP preferred
• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the past
• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the team
• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/info
• Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team
• Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customer
• Strategic Thinker – progressive thinking with the ability to bring new ideas to life; works with others to develop progressive and cost-effective strategies; provides suggestions to improve upon continuous improvement and scalability within department; uses a broad range of data sources
• Big Picture Thinker – understands own department and how other key departments operate; adopts…