Manager, Personalization Analysis & Operations

Manager, Personalization Analysis & Operations

About the role

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests as well as supporting ongoing updates to personalization experiences.

Responsibilities

• Coordinate the test and measurement setup and tracking of new personalization tests, including tracking and reporting of the tests and overall progress
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promos, SKUs, and seasonal trends
• Prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development
• Generate customer insights from data to guide the strategic direction of personalized experiences
• Collaborate with digital business teams to build business hypotheses leveraging deep understanding of customer behavior and strategize improvements to web performance
• Identify opportunities for optimizations on personalization experiences
• Work cross-functionally with other departments to coordinate and execute operational needs or to set up a new or optimize an existing personalization experience
• Support two business units under the direction of the Personalization Strategy Lead
• Work closely with the Sr. Product Manager managing the personalization roadmap and the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

Knowledge, Skills & Abilities

• Bachelor’s degree in Mathematics, Business, Technology, or a related field
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• 3-5 years of experience in web analytics, business analysis, or a statistical background
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; ability to make decisions using performance metrics
• GA4 experience is a plus
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Ability to create reports to share with leadership that succinctly inform on progress
• Experience with data-driven test-and-learn methodology and practice preferred
• Experience with personalization platforms and technologies;
  Salesforce MCP experience preferred

Competencies & attributes

• Passionate Learner – inquisitive about the business; open to feedback and coaching; applies learning to improve processes and procedures
• Flexible & Agile Adapter – responsive and open to change; adapts to new plans or directions; keeps calm under pressure
• Talent Builder – fosters an inclusive culture; mentors colleagues; builds a diverse team with needed skills
• Effective Communicator – clear, data-driven communication; active listener
• Team Builder – collaborates effectively; values inclusion and diverse input
• Customer Focused Partner – improves the associate and customer journey/experience; accountable for customer experience
• Strategic Thinker – develops progressive, cost-effective strategies using diverse data sources
• Big Picture Thinker – understands interdependencies across departments; seeks feedback and adapts plans
• Results Driver – delivers on plans; seeks opportunities for innovation and continuous improvement
• Problem Solver & Decision Maker – analyzes data to identify challenges and recommends actions

Working Conditions & Physical Requirements

The work is sedentary; may involve sitting for long periods, with limited walking or standing. No special physical demands are required. The role involves computer work and participating in video meetings and calls throughout the day.

We offer a competitive salary and benefits package, including medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.