Manager, Personalization Analysis & Operations

Manager, Personalization Analysis & Operations

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SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually. This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests as well as supporting ongoing updates to personalization experiences.

• Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progress
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends
• Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development
• Generate customer insights from data to guide strategic direction of personalized experiences
• Collaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance.
• Identifying opportunities for optimizations on personalization experiences
• Work cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experience
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

• Bachelor’s degree in Mathematics, Business, Technology, or a related field
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies
• 3-5 years of experience in web analytics, business analysis, or statistical background.
• Strong understanding of digital marketing channels, tools, and best practices
• Data driven; must understand how to make decisions using performance metrics
• GA4 experience is a plus
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Ability to create reports to share with leadership that succinctly inform on progress
• Experience with data driven test and learn methodology and practice preferred
• Experience with personalization platforms and technologies;
  Experience with Salesforce MCP preferred

• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the past
• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the team
• Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/info
• Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team
• Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team…