Associate Director, UCE Marketing & Retail Operations

Title: Associate Director, UCE Marketing & Retail Operations

Employee Classification: Assoc Dir Un Rtl, Mktg & Asmt

Campus: University of North Texas

Division: UNT-Student Affairs

Sub Division-Department: UNT-Union Administration

Department: UNT-Union Admin-163110

Job Location: Denton

Salary: $62,016.00, Commensurate With Education and Experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.

We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities.

We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.

Learn more about the UNT System and how we live our values System.edu.

University Centers and Events (UCE) encompasses the University Union, Gateway Center and Coliseum. University Centers and Events (UCE), provides quality programs, services, and facilities that enhance the educational experience and create a community for students, faculty, staff, alumni, and guests. We assist students to become good citizens of a global community.

The Associate Director for UCE Marketing and Retail oversees and manages the marketing, communications, multimedia (including video editing), public relations, and retail functions of the University Union and its department, University Centers & Events (UCE). Responsibilities include directing advertising and promotional materials, media relations, social media and print media marketing campaigns for the Union and its operational areas. Acts as the coordinator for all departmental marketing and assessment initiatives.

Bachelor's degree in related field and four years of professional related experience; or any equivalent combination of education, training and experience.

Demonstrated marketing and promotional skills and experience.
Excellent verbal and written communication skills
Presentation experience and skills

Experience with graphic design software and video editing software
Computer experience with MS Office, Adobe Creative Suite, email, and application software technology.

Masters degree in marketing or related field
Strong supervision skills
Retail experience and oversight

• Oversees day-to-day marketing functions of the University Union and assists with University Centers and Events marketing efforts, as they relate to all programs and services. Ensures brand identity standards are implemented across all mediums to ensure compliance with University standards.
• Develops marketing plans and implements strategies to enhance revenues, public perception, and brand identity.
• Studies and reviews monthly social media and other web analytical data to help drive content/strategy decisions, ensuring effective engagement with the UNT community at all levels.
• Assists with copywriting, graphic design, and video editing as needed.
• Coordinates information and data for annual reports, strategic plans, and assessment timelines related to UCE.
• Collaborate with UCE areas and other campus partners to develop video content for internal and external audiences via social media, web, or other mediums.
• Acts as liaison with departments and student organizations across campus that produce public relations materials, advertising, and marketing collateral.
• Manages and responds to all formal inquiries/comments for the Union that are submitted by the campus population.
• Provides guidance and oversight for Design Works, including establishing short term and long term goals, providing guidance for staff, and coordinating fee schedules, inventory, and billing.
• Hires, trains, supervises, and evaluates full-time and part-time student positions; properly delegates tasks and projects.
• Establishes Marketing and Design Works budgets and monitors financial performance against budget targets. Prepares…