Associate Director, UCE Marketing & Retail Operations

Associate Director, UCE Marketing & Retail Operations

Title: Associate Director, UCE Marketing & Retail Operations
Employee Classification: Assoc Dir Un Rtl, Mktg & Asmt
Campus: University of North Texas
Division: UNT-Student Affairs
Sub Division-Department: UNT-Union Administration
Department: UNT-Union Admin-163110
Job Location: Denton
Salary: $62,016.00, Commensurate With

Education and Experience
FTE: 1.000000
Retirement Eligibility: TRS Eligible

The Associate Director for UCE Marketing and Retail oversees and manages the marketing, communications, multimedia (including video editing), public relations, and retail functions of the University Union and its department, University Centers & Events (UCE). Responsibilities include directing advertising and promotional materials, media relations, social media and print media marketing campaigns for the Union and its operational areas. Acts as the coordinator for all departmental marketing and assessment initiatives.

• Bachelor's degree in a related field and four years of professional related experience; or any equivalent combination of education, training and experience.

• Demonstrated marketing and promotional skills and experience.
• Excellent verbal and written communication skills.
• Experience with graphic design software and video editing software.
• Computer experience with MS Office, Adobe Creative Suite, email, and application software technology.

• Master's degree in marketing or a related field.
• Strong supervision skills.
• Retail experience and oversight.

• Oversees day-to-day marketing functions of the University Union and assists with University Centers and Events marketing efforts, as they relate to all programs and services. Ensures brand identity standards are implemented across all mediums to ensure compliance with University standards.
• Develops marketing plans and implements strategies to enhance revenues, public perception, and brand identity.
• Studies and reviews monthly social media and other web analytical data to help drive content/strategy decisions, ensuring effective engagement with the UNT community at all levels.
• Assists with copywriting, graphic design, and video editing as needed.
• Coordinates information and data for annual reports, strategic plans, and assessment timelines related to UCE.
• Collaborate with UCE areas and other campus partners to develop video content for internal and external audiences via social media, web, or other mediums.
• Acts as liaison with departments and student organizations across campus that produce public relations materials, advertising, and marketing collateral.
• Manages and responds to all formal inquiries/comments for the Union that are submitted by the campus population.
• Provides guidance and oversight for Design Works, including establishing short term and long term goals, providing guidance for staff, and coordinating fee schedules, inventory, and billing.
• Hires, trains, supervises, and evaluates full-time and part-time student positions; properly delegates tasks and projects.
• Establishes Marketing and Design Works budgets and monitors financial performance against budget targets. Prepares capital plan proposals for the purchase of equipment, furniture, and necessary repairs of equipment.
• Develops and manages building signage and branding strategies, enhancing way finding and user experience.
• Assists in maintaining and updating website content to ensure accuracy, brand consistency, and timely communication of programs, services, and events.
• Reviews University Union policies as they relate to marketing and signage.

• Communicating with others to exchange information.
• Lifting and moving objects up to 20 pounds.
• Sedentary work that primarily involves sitting or standing.

For information regarding our Benefits, .

The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking) and retaliation on the basis of race, color,…