SR Promotion Analyst-Retail Merchandising

The Sr. Promo Analyst is responsible for providing strategic promotional recommendations through analysis and execution of Strategic Promotional Effectiveness across SBH. Exceptionally strong communication and analytical skills are required, along with a focus on detailed execution of processes. This position will work across Merchandising, Marketing, Stores, and the Information Systems teams.

This is not a remote position, as it is a hybrid role working onsite at the SBH Support Center, currently located in Denton and relocating to Legacy West/Plano in late Fall.

At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.

• Work with Merchants and IT to create and maintain a repository of historical promotions financial performance, trends associated tactics.
• Develop and manage processes to identify and measure actual promo volume, discount depth, promo types, support vehicles, basket, # trips vendor funding.
• Construct a baseline calculation process and update as promo periods are cycled through.
• Capture marketing/shopping guide features, ads, and placements for promo periods.
• Help manage promo planning deliverables across teams and accuracy of information submitted.
• Lead category and vendor performance reviews to make recommendations on which types of promotions and tactics to be tested and built into plans.
• Create promotional scenario modeling to forecasting to estimate the performance ROI of promotions being planned.
• Evaluate effectiveness of promo strategy rules, identify opportunities, and make recommendations for future promo planning.

• Bachelor's Degree required, MBA preferred.
• Marketing, Business, Finance, Statistics, or related field of study.
• Advanced Excel skills, proficiency in BI & Visualization Tools (Power BI/Tableau), and strong proficiency in SQL.
• Familiarity with Alteryx tool and exposure to Cloud platforms (Microsoft Azure preferred).
• 5-7 years of retail analytical experience preferred, with merchandising or marketing analysis experience and previous exposure to trade funds and promotional planning.
• Strong skills in using BI/analytical tools, along with a willingness to learn new solutions.

• Ability to organize and manage multiple priorities and quickly react to changing business needs while meeting firm deadlines.
• Clear, concise communication style with the ability to develop strong relationships.
• Ability to work independently and as part of a team.