Brand Marketing Strategist

Title: Brand Marketing Strategist

Employee Classification: Communications Strategist

Campus: University of North Texas

Division: UNT-Univ Brand Strategy & Comm

Sub Division-Department: UNT-Univ Brand Strategy & Comm

Department: UNT-Univ Brand Strategy & Comm-Gen-180000

Job Location: Denton

Salary: Commensurate with experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and University of North Texas Health Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.

We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities.

We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.

Learn more about the UNT System and how we live our values System.edu.

As the chief communications organization for the University of North Texas, the Division of University Brand Strategy and Communications (UBSC) collaborates with internal and external partners to:

• Advance and protect UNT's institutional identity and reputation.
• Reinforce and grow UNT's brand in graphics, images and words.
• Increase UNT's visibility in public and in the higher education marketplace.
• Support UNT's student recruitment, retention and graduation goals.
• Strengthen UNT's relevance and value to key audiences, including alumni, donors, faculty and staff members, and encourage community engagement.

This position's primary focus is on paid digital marketing strategy development, implementation, and analysis/optimization in support of the university's brand, enrollment goals, and strategic initiatives. This position develops targeting strategies for multiple audiences, sources and writes copy, collaborates with internal and external stakeholders, and manages and reports on paid campaigns within search, social and other digital media platforms to maximize efficiency and effectiveness.

This position also writes and edits content for multiple audiences in varying media (online, print, broadcast) including articles, brochures, websites, social media, reports, and other communications.

Bachelor's degree in related field and five years of experience in writing and/or editing publications; or any equivalent combination of experience, education, and training.

• Extensive hands-on experience working in Google Ads, Google Analytics, Microsoft Advertising, META Business Manager, Linked In, and other social media platforms.
• Ability to identify and translate meaningful analytics to actionable learnings and to share those insights with effective visualizations.
• Ability to work independently and collaboratively with a team toward a common goal.
• Have strong time-management skills to maximize completed tasks efficiently.
• Ability to coordinate multiple projects at one time, keeping numerous components and audiences in balance and working effectively.
• Work under pressure, meet deadlines, conduct multiple tasks, and maintain effective working relationships.
• Knowledge of digital marketing trends, platform strengths, emerging technologies and targeting capabilities.
• Understanding of institutional strategy, or ability to quickly assimilate, and ability to integrate strategy through campaign setup and optimization.
• Ability to provide feedback, direction and coordinate the work of others at the university.
• Effective communication skills in all formats, to provide concise and clear information to others.
• Ability to break down technical…