Senior Director, GTM Strategy and Planning

About the Role

At Klaviyo, we empower creators to own their growth. We’re looking for a Senior Director of Go-To-Market (GTM) Strategy & Planning to help us unlock our next phase of growth across product lines, customer segments, and global markets. In this highly strategic role, you’ll drive GTM planning across the entire customer lifecycle—from acquisition to retention—ensuring we’re aligned, efficient, and always putting the customer first.

You’ll work cross‑functionally with senior leaders in Sales, Marketing, Customer Success, Product, and Finance to define the GTM vision and operationalize it s role also plays a key part in preparing materials for board meetings and driving the company’s operating cadence, ensuring strategic priorities are translated into execution and tracked with rigor. The ideal candidate combines strategic thinking, operational excellence, and a deep understanding of high‑velocity SaaS business models.

• Set the GTM Vision:
  Lead the development of Klaviyo’s integrated GTM strategy in partnership with Sales, Marketing, and Customer Success leadership.
• Drive Strategic Planning:
  Co‑own the annual and long‑range planning processes with Product and Finance, aligning GTM motions and Product strategy to corporate objectives and customer needs.
• Operationalize the Business:
  Define and manage Klaviyo’s GTM operating cadence—including QBRs, business reviews, planning cycles, and key executive touchpoints.
• Support Executive & Board Engagement:
  Lead preparation of GTM content for board meetings, exec offsites, and company‑wide strategic updates—ensuring alignment, clarity, and impact.
• Enable High‑Impact Execution:
  Translate strategic initiatives into executional roadmaps that deliver measurable impact across pipeline, revenue, and customer outcomes.
• Monitor and Optimize Performance:
  Define KPIs, analyze data to identify trends, gaps, and opportunities for improvement, perform root‑cause analyses and develop action plans for remediation.
• Inform Investment Decisions:
  Partner with Finance to build business cases for new initiatives, segment expansion, territory design, and headcount planning.
• Lead Cross‑Functional Work streams:
  Drive alignment and execution across GTM programs including pricing & packaging, product & feature launches, and international expansion.
• Mentor & Scale the Team:
  Lead and grow a high‑performing team of GTM strategists, analysts, and planners.

• 15 years of experience in GTM strategy, revenue operations, management consulting, or a similar role in a high‑growth SaaS environment.
• Experience owning GTM or business operating cadences at scale—quarterly reviews, planning processes, and board‑level reporting.
• Strong grasp of SaaS economics and the customer lifecycle—from lead to loyal advocate.
• Proven success leading complex, cross‑functional initiatives with executive visibility and measurable impact.
• Analytical mindset with fluency in data—comfortable diving into metrics to extract insights and tell compelling stories.
• Demonstrated ability to take initiative and manage multiple, complex, competing priorities.
• Superb people and leadership skills and ability to drive large‑scale change management.
• Comfortable navigating ambiguity and driving clarity in fast‑paced environments.
• Exceptional communication skills—clear, concise, and effective with stakeholders across all levels.
• Experience with Salesforce, Tableau, SQL, or similar tools is a plus.
• MBA or relevant advanced degree is a plus, but not required.