National Sales Manager

Job Title:
National Sales Manager – Retail West / Natural

Location: Colorado

Reports To: Vice President of Sales

Department: Sales

FLSA Status: Exempt

Job Summary:

The National Sales Manager – Retail West / Natural is responsible for leading and expanding our business across key Western and Natural Channel retailers and distributors. This role combines strategic leadership with hands‑on customer management — setting sales strategy, driving revenue and margin growth, and cultivating deep customer and broker relationships.

The ideal candidate has a proven track record in CPG sales leadership, excels at building customer‑first strategies, and thrives in a fast‑paced, entrepreneurial environment where collaboration and accountability drive success.

• Develop and execute regional and channel‑specific sales strategies to achieve revenue, distribution, and profit objectives.
• Lead customer engagement and high‑level negotiations with key accounts (e.g., Natural Grocers, NCG, INFRA, Raley’s, New Seasons, etc.).
• Partner cross‑functionally with Marketing, Finance, Supply Chain, and Commercialization to align plans and ensure seamless execution.
• Analyze market trends, customer insights, and sales performance to identify growth opportunities and adjust strategies accordingly.
• Manage and optimize trade spend to maximize ROI and ensure budget compliance.
• Deliver accurate forecasts, business reviews, and performance analyses using Trade Promotional Management software, syndicated data (SPINS, Nielsen), and internal reporting tools.
• Represent the company at trade shows, industry events, and customer meetings.
• Coach, develop, and inspire broker partners to achieve business goals and uphold company values.

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 8–12+ years of progressive CPG sales experience, with at least 3–5 years in a leadership role managing major retail accounts.
• Demonstrated success managing major national retail accounts and growing market share.
• Strong understanding of CPG fundamentals: pricing, promotions, category management, and trade marketing.
• Exceptional analytical, negotiation, and communication skills.
• Proficient with CRM systems, syndicated data platforms (SPINS, Nielsen), and Microsoft Office Suite.
• Willingness to travel [up to 30–50%].

• Experience in the food & beverage category is required; frozen or dairy experience is a plus.
• Proven success managing broker networks and direct customer relationships.
• Track record of scaling a brand from challenger to category leader.
• Passion for sustainability, organic products, and better‑for‑you brands.

Join a mission‑driven company where you’ll have a direct impact on our growth, culture, and category leadership. We offer competitive compensation, performance‑based incentives, and the opportunity to work with a team that believes in doing good.