VP, Marketing

About Fare Harbor

At Fare Harbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, Fare Harbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Founding Fare Harbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors.

We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

As the VP of Marketing, reporting directly to the CEO, you will build and lead Fare Harbor’s first fully integrated global marketing organization. You’ll be responsible for partnering closely with our commercial teams and executing a marketing strategy that layers a strong inbound and lifecycle engine on top of our proven outbound sales and local partnership motion.

You will unify and lead a global team across Lead Generation, Product Marketing, and Client Engagement to (1) accelerate the acquisition of high-quality new clients and (2) deepen client engagement by helping them better understand and leverage our products to drive revenue growth. Your work will directly impact pipeline, revenue, and the growth of Fare Harbor across all regions.

• Deliver a step-change increase in high-intent demand globally : driving a 10x expansion in qualified inbound pipeline across all segments and regions.
• Create integrated, multi-channel growth programs (digital, content, SEO / SEM, events, partners) that consistently generate sales-ready opportunities and materially shorten the path to revenue.
• Improve revenue conversion by ensuring prospects move smoothly from first touch to closed-won : driven by clear qualification standards, intelligent scoring, and seamless collaboration with Sales.

• Lead Product Marketing to define clear, differentiated messaging and positioning for Fare Harbor’s platform, solutions, and key features.
• Partner with Product and Commercial teams to plan and execute go-to-market for new products and enhancements, ensuring commercial impact from launches.
• Develop and execute an industry engagement strategy (for prospects and clients) that strengthens Fare Harbor’s position in the tours & activities ecosystem offline and online.
• Champion the voice of the customer and ensure marketing reflects the realities and aspirations of operators and partners who rely on Fare Harbor.
• Oversee Product Marketing and internal enablement to ensure…