Director, Audience

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$/yr - $/yr

We’re looking for a Director of Audience to build, lead, and grow the engine that powers our publications — helping us attract new subscribers, deepen reader engagement, and expand our cross‑channel reach.

You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing. You’ll report directly to senior leadership and play a central role in how we grow our audience, strengthen our brand voice, and convert readership into subscribers and revenue.

This is an audience growth role, not a purely editorial one. Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine. You’ll shape what gets published, how it gets packaged, where it gets distributed, and how it performs.

The Director of Audience will shape the systems that run our publications, define our editorial voice, build our growth engine, and help our brands become indispensable destinations in their niches.

If you love building and running a modern content engine and have hands‑on experience growing audiences across email, social, podcasts, video and on‑site content — then you’ll thrive here.

• Drive subscriber growth and audience acquisition across the portfolio
• Lead all content, packaging, and distribution efforts that grow the ICP subscriber base
• Ensure Content Marketing prioritizes formats that reliably convert: roundups, lead magnets, community insight content, and audience‑product content
• Build subscriber‑growth playbooks, systems, and frameworks that make acquisition predictable
• Strengthen newsletter CTAs, landing pages, onboarding, and incentives
• Identify high‑conversion content formats across brands and scale them
• Build systems & templates that make high‑quality subscriber‑acquisition content repeatable
• Increase return visitor engagement by elevating content quality, clarity & experience
• Own narrative, clarity, structure, visuals, packaging, and hooks across all content
• Act as the “quality guardian” refining angles, narrative flow, and clarity so content feels truly worth returning to
• Maintain and evolve the serious‑fun, human, insight‑rich BWZ editorial voice
• Raise and enforce quality standards (“sniff test”) across site, newsletter, and social
• Prototype and showcase “what great looks like” to guide the team
• Improve content journeys and UX by collaborating with Design/UX
• Help the team build engaging franchises that drive weekly/daily return visits
• Grow non‑organic traffic through world‑class multi‑channel distribution
• Own distribution across newsletter, social, Discover, Slack, communities, podcasts, partnerships, and Digital PR
• Guide newsletter packaging: hooks, intros, subject lines, CTAs, block order
• Partner with Editors on Discover‑friendly story angles and timing
• Build reusable workflows for repurposing content into clips, threads, email insights, and social snippets
• Identify breakout formats and scale them across brands
• Ensure all content is packaged for maximum reach across all ICP‑relevant channels
• Lead, coach, and scale a high‑performing multi‑disciplinary team
• Set priorities, weekly cadences, and production rhythms across Content Marketing and Editors
• Give direct, constructive feedback on writing, clarity, story craft, and packaging
• Build team capability in interviewing, SME extraction, narrative craft, visual packaging, and distribution
• Develop and evolve the systems, playbooks, templates, and governance models that drive consistency and quality
• Identify capacity gaps and hire accordingly
• Foster a culture of creative experimentation, skill growth, and continuous improvement
• Build authority through insight‑led content, SME networks, and proprietary assets
• Grow and maintain a SME network that regularly feeds insights into content pipelines
• Ensure teams extract operator insights → turn insights into patterns → turn patterns into stories → turn stories into subscriber growth
• Lead creation of lead magnets, benchmarking reports, and proprietary insight content
• Partner with Digital…