Social Content Creator | Freelance

Understory is a new creative shop built for today’s brands. We’re in our infancy—one prominent client secured ahead of launch and more coming soon. This is a true ground‑floor opportunity to help shape an agency designed to move fast, think clearly, and create work that lives in culture.

We’re looking for a freelance, part‑time Social Content Creator who understands platforms natively and can take ideas from concept → shoot → edit with speed and intention. You don’t need a ton of agency or brand experience—just a proven ability to make social content that people actually watch.

• Concept, shoot, and edit short‑form social content (Tik Tok, Reels)
• Create work that feels native—lo‑fi to lightly polished, never “ad‑agency commercial”
• Spot trends early and adapt them for brands in ways that feel authentic
• Concept and iterate quickly, prioritizing momentum over perfection
• Understand basic lighting and framing to make things look good without overproducing
• Collaborate with agency and brand partners on content development

Bonus:
Food / restaurant content experience is great, but not required.

• IMPACT over AWARDS — You care about what content does, not how it looks in a deck.
• CULTURE over COMMERCIALS — You create work for people, not outdated media formats.
• COURAGE over CONVENTION — You experiment and push formats.
• PROGRESS over PARALYSIS — You move fast, stay positive, and work toward solutions.
• BRAINS over BLOAT — You thrive in small, sharp, empowered teams.

• A portfolio of social content that has performed (personal accounts count)
• Ability to self‑shoot and edit efficiently (Cap Cut, Premiere, etc.)
• Strong understanding of sound, pacing, platform behavior, and cultural nuance
• A creative POV that comes through in your work
• Comfort taking loose ideas and turning them into content quickly

$50–75/hr, depending on experience and scope.

Freelance. Part‑time. Flexible. Repeat opportunities as we grow. If you’re currently looking for a full 9‑5, this isn’t for you. If you don’t like operating with a bit of ambiguity, this likely isn’t a great fit.

Send us:

• Your resume
• Some representation of social content you’ve made, including links
• Bonus point for a tweet‑length note on why you should get the job over everyone else