Customer Marketing Manager

The Role

We're looking for a Customer Marketing Manager to build the programs that engage, retain, and grow our customer base. This role will own customer engagement efforts, lifecycle campaigns, customer advocacy, and voice-of-customer programs.

As our products, customer base, and AI capabilities rapidly scale, we need a manager who will unify customer engagement programs across our CSM, CX, sales, and marketing teams. The goal is to build a repeatable, data-driven customer marketing program that fuels adoption, expansion, and advocacy.

This role is highly cross-functional and critical to revenue, retention, and customer success.

What You'll Own

Customer Lifecycle

* Build automated lifecycle journeys across onboarding, adoption, renewal, cross-sell, and upsell.

* Partner with our customer support team to operationalize customer communications and reminders.

* Drive revenue impact by identifying and activating expansion moments at key lifecycle intervals.

Customer Comms & Engagement

* Own customer newsletters and product update announcements.

* Design event-triggered campaigns using product signals, Appcues events, and Salesforce data.

* Support, with opportunity to own, customer-facing webinars, events and other campaigns and programs.

Customer Advocacy

* Build and scale programs for G2 reviews, testimonials, references, and referral motions.

* Maintain an always-on pipeline of customer quotes, case studies, and success stories.

* Capture customer sentiment (NPS, in-app feedback, surveys) and surface insights internally.

What Success Looks Like

Within the first 6-12 months, success includes:

* Higher activation rates: measurable increases in product adoption during the first 90 days.

* Expansion pipeline growth: new upsell/cross-sell opportunities sourced through campaigns.

* Scalable social proof: case studies, testimonials, and quotes produced consistently.

* Engaged customer base: strong email and in-app engagement across content types.

Who You Are

* 5+ years in customer marketing, lifecycle marketing, or a related B2B marketing role.

* Strong storyteller with excellent writing and communication skills.

* Experience building customer content across email, in-app, and more.

* Highly collaborative; comfortable working cross-functionally with CS, sales, and marketing.

* Analytical and curious. Driven to understand what makes customers tick and how to keep them engaged.

* Organized and proactive, with strong project management skills and attention to detail.

What You Get:

* A chance to be an early member of a hyper-growth startup with equity to match

* An opportunity to help us define a new market within AI

* Ability to solve challenging problems with a world-class team

* A low ego company culture that is obsessed with feedback and helping each other grow

* A distributed team, with a flexible approach to work that allows you to choose how you best work

* Health Insurance

* Paid maternity, paternity & parental leave

* Company-wide wellness days

If you are passionate about leveraging technology to drive positive change and thrive in a client-facing role, we want to hear from you! Apply now to join our team and help us deliver exceptional solutions to our clients.