Mid-Level Product Marketing Manager - Industries

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Job Summary:

Contentful is a leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it y are seeking a Product Marketing Manager focused on Industry Solutions to drive the go-to-market strategy, positioning, and adoption of products across key verticals.

Responsibilities:

• Develop a deep understanding of buyers, business challenges, and trends in priority industries (e.g., Finance, Healthcare, Retail, Technology).

• Partner with the research team to understand industry-specific buyer personas, including their roles, goals, challenges, decision criteria, and buying behaviors

• Create differentiated positioning and messaging frameworks tailored to industry-specific use cases.

• Develop and maintain a suite of sales and marketing assets—including white papers, case studies, product guides, sales decks, and battle cards—that articulate value for industry audiences.

• Partner with Sales to support enablement, deliver training, and provide industry insights that accelerate deal velocity and improve win rates.

• Collaborate with the Campaigns team to support and co-develop integrated marketing campaigns by industry vertical, ensuring messaging, assets, and audience insights are aligned for maximum impact.

• Contribute industry and persona expertise to campaign planning, execution, and performance analysis, and maintain a feedback loop to optimize future campaigns.

• Drive the successful launch of new products and features in target industries, ensuring alignment of messaging and go-to-market activities.

• Monitor campaign and product performance within industries, analyze results, and iterate on strategies to maximize adoption and customer satisfaction.

• Serve as a subject matter expert and evangelist for industry solutions, representing the company at industry events, webinars, and customer engagements.

Qualifications:

Required:

• 4+ years of experience in product marketing, industry marketing, or a related field, preferably in B2B SaaS or technology sectors.

• Demonstrated success in crafting and executing go-to-market strategies for industry verticals.

• Strong analytical skills with the ability to synthesize market and customer insights into actionable plans.

• Proven ability to develop high-impact sales enablement and marketing materials.

• Excellent written and verbal communication skills; comfortable presenting to internal and external audiences. Able to explain abstract or technical concepts in a way that resonates with business stakeholders and personas.

• Experience collaborating with cross-functional teams, including Product, Sales, and Marketing.

• Self-starter with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Curiosity & Adaptability:
Eager to learn, test ideas, and iterate quickly. Brings a customer-first perspective and an interest in extensibility and developer experience.

• Bachelor’s degree in Marketing, Business, or a related field.

Preferred:

• Advanced degree a plus.

Company:

Contentful offers a headless content management system that helps organizations deliver content across channels. Founded in 2013, the company is headquartered in Berlin, Berlin, DEU, with a team of 501-1000 employees. The company is currently Late Stage. Contentful has a track record of offering H1B sponsor ships.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function
  
  Product Management
• Industries Software Development

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