Director, Digital Marketing

Brand:

Bagel Brands

Bagel Brands is the parent company for your favorite breakfast brands, Einstein Bros. Bagels, Bruegger's Bagels, Noah's NY Bagels, and Manhattan Bagel. We believe in the bagel and how it has the unique ability to bring people together. Our team has a standard set of values and behaviors that allow us to spread a little more joy and happiness in the world.

They let us laugh, smile, and enjoy each other's company a little more. These are the behaviors that guide how we work, how we treat each other, and how we treat our guests. We believe that there is no better way to make someone's day than with a warm, fresh-baked bagel and a heart-felt good morning.

The Director of Digital Marketing will own the strategy and execution of all digital guest engagement and growth initiatives for Bagel Brands. This role is accountable for driving digital revenue, enhancing the end-to-end guest journey, and delivering measurable results across paid media, digital platforms and off-premise channels. The Director will work cross-functionally with IT, Analytics, and Operations to deliver seamless digital experiences, while managing agency and vendor relationships to ensure innovation, efficiency, and measurable results.

This role will be instrumental in guiding digital system transformations, ensuring smooth adoption internally and a seamless experience for guests.

• Department: Marketing
• Base Salary Range: $180,000-$210,000 annually
• Bonus: 20% annual incentive target
• Long term Incentive (LTI): $30,000
• Compensation is based on experience, qualifications, and internal equity.

This position is located in Denver, CO. Address: 1720 S. Bellaire Street, Skybox suite, Denver, CO 80222

• Lead the digital strategy and execution across paid media, web/app, CRM, and guest engagement platforms to drive acquisition, retention, and lifetime value while delivering a cohesive guest experience across digital, in-restaurant, and community touchpoints.
• Own the paid media strategy (including digital display, social, SEM, and programmatic), ensuring efficient spend, strong ROI, and alignment with brand and commercial goals.
• Partner with IT and Analytics as the business lead for digital platforms (web and app), shaping the product roadmap, contributing to vendor evaluations and system transitions, optimizing user experience and conversion, and leveraging data to measure success and inform enhancements.
• Establish best practices for funnel analysis, reporting, and campaign measurement to track performance against traffic, sales, and engagement targets.
• Stay ahead of industry trends, identifying emerging technologies and platforms to strengthen Bagel Brands' digital ecosystem and competitive edge.
• Lead, coach, and develop the digital marketing team, fostering a culture of accountability, collaboration, and data fluency.
• Manage agency and vendor relationships to deliver best-in-class execution and results.

• 8+ years of digital marketing experience, ideally in QSR, fast casual, retail, or consumer-facing industries.
• Proven success driving growth through paid media, digital platform optimization and guest journey enhancement.
• Strong product management skills with experience owning web/app platforms, CRM systems, and digital analytics tools.
• Skilled in budget management, vendor/agency oversight, and cross-functional collaboration with IT, Analytics, and Operations.
• Demonstrated ability to link digital strategy to commercial outcomes, including sales growth, retention, and lifetime value.
• Experience leading digital transformations and managing omnichannel experiences that bridge marketing, technology, and operations.
• Proven ability to lead, develop, and inspire high-performing teams in a fast-paced, dynamic environment.

• Bachelor's degree required; MBA preferred.
• MS Office product proficiency (including Excel/Power BI, PowerPoint, Outlook, Teams & SharePoint).
• Adobe Acrobat.

The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation.

The duties of this position may change from time to time. The Company reserves the right to add or delete duties and responsibilities at the discretion of the company or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

Bagel Brands is committed to providing equal employment opportunity, and fair treatment in employment without regard to race, ethnicity, color, religion, gender/gender identity or expression, sexual orientation, age, national origin or ancestry, physical or mental disability, military status or any other basis protected by applicable federal, state and local law. Bagel Brands makes employment decisions based solely on qualifications for the…