Content Strategy & Governance Program Manager

Job Title: Content Strategy & Governance Program Manager

Location: Denver, CO (preferred), Lehi or San Francisco (backup)

Duration: 12 Months

Contract Type: W2 only

Pay Rate: $42.95/Hour

• We’re seeking a strategic, creative, and process-driven Program Manager to join the Adoption Marketing team as a contractor.
• In this role, you’ll focus on building and operationalizing a new content governance program for the Adobe Experience League platform – the central learning hub for Client’s enterprise customers.
• You will help develop scalable governance frameworks, implement new workflows and best practices for content authors, and create resources and enablement programs designed to elevate the content experience across all of Experience League.
• You’ll report to the Senior Adoption Marketing Manager and collaborate closely with internal teams, such as Product Management, Data & Analytics, and various Content Authoring groups.

• Develop scalable governance frameworks and implement new workflows for content authors across various technical and non-technical teams.
• Create internal resources and enablement to ensure consistent, high-quality, and measurable content.
• Research and apply industry best practices for content governance, GEO & SEO discoverability, and digital content strategy, updating author resources as needed.
• Drive adoption of governance practices and enablement across authoring teams through training and onboarding.
• Use data and insights to continuously refine authoring guidelines and best practices, ensuring content effectiveness and discoverability.
• Collaborate closely with Product Management, Data & Analytics, and Content Authoring groups, proactively managing stakeholders and optimizing processes for scale and impact.

• 4+ years of experience in program management, content strategy/governance, or digital marketing.
• Bachelor's degree or equivalent experience.
• Proven ability to lead complex projects from strategy through execution, with a track record of designing and operationalizing scalable processes and workflows.
• Strong research skills and ability to stay current with best practices in content governance, digital content strategy, and SEO/GEO discoverability.
• Experience with workflow automation tools (e.g., Workfront, JIRA), wiki platforms, and/or documentation systems.
• Familiarity with content analytics tools such as Adobe Analytics, Customer Journey Analytics, and/or Content Square is a plus.
• Excellent writing and interpersonal skills, able to engage with technical and non-technical stakeholders.
• Flexible, can-do outlook, with the ability to manage multiple projects and stakeholders in a dynamic environment.