Paid Search Sr. Manager​/Director

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Money Geek is a fast-growing personal finance and insurance platform that helps millions of people get to their financial happy place. We combine trusted editorial content, proprietary data, and technology‑driven product funnels to connect consumers with the right insurance and financial products, while driving measurable performance for our partners.

We’re profitable, growing quickly, and scaling our paid search campaigns across multiple Insurance verticals. This growth focused role will own SMB/Commercial, Life, Pet (and potentially other) insurance verticals.

As Money Geek’s first dedicated Paid Search Sr. Manager / Director, you’ll be both the strategist and the doer. This is a roll‑up‑your‑sleeves job. You’ll run campaigns, write ad copy, monitor signals, optimize landing pages, and drive the results that fuel our next stage of growth. Over time, you will build out an organization that you will lead and develop into an elite performing team.

You’ll collaborate directly with leadership, including the CEO, Head of Product, and Head of Client Partnerships to shape paid acquisition strategy, channel mix, and data integrity standards. You’ll bring a “no excuses, all‑ownership” mentality to every click, lead, and conversion.

This is both a strategic and hands‑on role, ideal for someone who thrives at the intersection of growth, execution, strategy.

• Run and refine campaigns. Own day‑to‑day Google Ads execution: keyword research, bidding strategies, ad copy, and audience targeting.
• Obsess over Quality Score. Continuously test and improve ad relevance, CTR, and landing‑page experience.
• Diagnose and fix signals. Audit and maintain perfect data flow across pixels, forms, and client integrations.
• Think full‑funnel. Optimize every step of the conversion path — from page load speed to form friction — for better ROI.
• Automate intelligently. Use macros, scripts, and platform automation to scale efficiency beyond manual optimizations.
• Expand channels. Experiment with Bing, Meta, and You Tube when performance and economics make sense.
• Report performance. Build clear dashboards, distill insights, and communicate learnings to leadership.

• 3–5 years of hands‑on Google Ads management experience (insurance or financial services a major plus)
• Strong record of scaling spend while improving ROI and conversion quality
• Experience with data and analytics tools (GA4, Looker Studio, Sheets/Excel, macros/scripts)
• Understanding of conversion tracking, GTM, and pixel‑based attribution
• Working knowledge of landing‑page UX and SEO principles
• Excellent communication and collaboration skills

• Driven competitor. You want to win, not just run ads.
• Hands‑on expert. You’re happiest deep in Google Ads Editor, not delegating the work.
• Data integrity hawk. You catch tracking errors, misfires, and lagging scripts before they cost money.
• Holistic marketer. You understand that great PPC depends on great UX, page speed, and aligned messaging.
• Builder & owner. You take initiative, work independently, and thrive in fast‑moving, high‑trust environments.
• Continuous improver. You always ask, “How do we make this 10% better?”
• Total Compensation: $125,000–$150,000 (DOE)
• Incentives: Performance‑based bonus tied to profitable growth and partner success metrics
• Equity: Stock equity participation
• Benefits: Generous PTO, paid sabbatical, comprehensive health coverage, and remote‑first flexibility

• Ownership. You’ll be the architect of our PPC foundation and future leader as we grow.
• Aligned incentives. Profit‑sharing and equity reward impact, not just activity.
• Direct access. Work hand‑in‑hand with the CEO and Head of Product on growth priorities.
• Purpose. Your work directly helps millions of consumers make confident financial choices.

At Money Geek, we value builders, people who think in systems, communicate clearly, and focus relentlessly on outcomes. You’ll work directly with the senior leadership team and cross‑functionally, with the autonomy and resources to make an outsized impact.

We are a startup with the mission to…