Director, Partner Enablement

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Contentful is hiring a Director, Partner Enablement to build and lead a global partner enablement function that equips our systems integrator (SI) and technology (ISV) partners to sell, implement, and expand Contentful successfully s role sits in our Customer Experience (CX) organization in the Customer Insights & Adoption team and collaborates cross‑functionally across a matrixed organization with Partner Marketing, Partner Management, and Revenue Operations.

The Director, Partner Enablement will manage a small, high‑impact global team focused on both SI and ISV enablement.

• Own the global partner enablement strategy and roadmap for both SI and ISV partners; define the partner enablement journey to support partners in delivering successful customer outcomes.
• Stand up a programmatic, tier‑aware enablement model that blends GTM and technical tracks, with clear milestones, partner portal checkpoints, and meaningful 1:1 touchpoints with partners.
• Manage a global enablement team with resourcing that includes support from field enablement and partner‑led train‑the‑trainer motions.
• Collaborate across a matrixed organization, including Customer Experience, Partner Management, Partner Marketing, Revenue Operations, Learning Services, and Professional Services to deliver successful outcomes for partners and customers.

• Design role‑based sales curricula for partner account executives, sales teams, and strategists, including value narrative, ICPs, use cases, pricing/packaging, competitive plays, and objection handling.
• Build and maintain partner‑ready sales assets (decks, playbooks, discovery guides, ROI tools) and ensure they’re current and discoverable in the Partner Portal.
• Own the partner onboarding journey from signature to first co‑sell/co‑delivery, with time‑bound milestones.
• Support internal co‑selling with Field Enablement so Contentful account executives and sales engineers know how to work with partners (rules of engagement, deal registration, joint solution positioning).
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Technical/Solution Enablement (Delivery Excellence)
• Partner with Learning Services to define role‑based technical learning paths and implement certifications/skill badges (e.g., Solutions Architect, Personalization).
• Provide partners with sandbox/demo environments, demo scripts, and reference architectures/blueprints for common composable stacks (e.g., commerce, search, personalization, orchestration).
• Establish a predictable cadence of technical deep dives aligned with product launches (e.g., Personalization, Studio, AI, Automations, APIs, integrations).
• Partner with Professional Services to scale early‑project assurance (e.g., code reviews, architecture clinics) to de‑risk first implementations and improve time‑to‑value.
Data, Measurement, and Partner Health Intervention
• Partner with Revenue Operations to make the Partner Portal and LMS the system of record for enablement status, tier eligibility, and stage‑gated progress.
• Implement partner implementation visibility in Salesforce and enable early‑warning signals for at‑risk projects; oversee an approach to identify at‑risk projects based on Partner Health dashboard metrics and operationalize intervention playbooks with Partner Management and Professional Services.
• Partner with Revenue Operations to define and report on enablement KPIs: partner‑sourced/influenced ARR; time‑to‑first‑deal; win rate; certifications per partner; course completions; content engagement; implementation quality (time‑to‑go‑live, escalations); partner NPS/tier progression.
• Work with Partner Marketing to enable a Voice of the Partner loop (surveys, advisory councils) and Partner Advisory Board (focused on key partner input) to prioritize enablement investments.
Communications and Cadence
• Establish a predictable global/regional enablement calendar (quarterly partner updates, roadmap briefings, monthly technical sessions, business‑facing GTM workshops) aligned with Field Enablement.
• Coordinate with Partner Marketing on…