Broadband Integrated Marketing Manager – Owned Media

Broadband Integrated Marketing Manager – Owned Media

Join to apply for the Broadband Integrated Marketing Manager – Owned Media role at T-Mobile.

• Owned Media Strategy & Planning
  • Develop and execute comprehensive strategies for  and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.
  • Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals.
  • Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies.
• Optimization & Performance Management
  • Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion.
  • Collaborate with analytics and Mar Tech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs.
  • Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.
• Integrated Campaign Development
  • Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives.
  • Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems.
  • Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces.
• Cross-Functional Leadership
  • Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.
  • Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay.
  • Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps.
• Governance & Best Practices
  • Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability.
  • Champion best practices in tagging, naming conventions, and data governance across owned marketing channels.
  • Drive continuous improvement of owned-media operations, tools, and workflows.

• 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels.
• Strong understanding of digital advertising, content strategy, and user experience principles.
• Proven ability to drive channel optimization using data, testing, and cross-functional collaboration.
• Experience working with analytics, Mar Tech, or web personalization platforms a plus.
• Excellent communication, influence, and project management skills with an ability to align diverse stakeholders around a shared vision.
• At least 18 years of age.
• Legally authorized to work in the United States.

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

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At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits…