Senior Manager, Digital Marketing - Advanced Surgical

Overview

The Senior Manager of Digital Marketing will hold a leadership role in shaping and implementing US Advanced Surgical Digital Marketing strategies. This management position will collaborate with cross-functional teams to plan, create, and manage marketing campaigns across digital platforms. The ideal candidate will be digital-savvy and have experience in both organic and paid social and digital media, content development, web, and metrics.

This position is ideal for a data-driven marketer who is passionate about digital advertising and staying ahead of industry trends. The ideal candidate will also have a strong eye for graphic design/video editing and proven copywriting skills to help advise and contribute to the ad creation process.

• Digital Marketing Strategy:
  Manage digital marketing campaign projects for the Advanced Surgical division, ensuring smooth and improved operational processes from start to finish, including strategic event integration.
• Develop and manage a US Advanced Surgical content calendar and partner directly with the Product Marketing and Corporate Digital Experience team for scheduling and posting.
• Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Marketing team to improve results. This includes improvements to on-page and off-page Advanced Surgical content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED.
• Manage digital spending budget and bid strategies to maximize the efficiency and effectiveness of ad spending.
• Partners with the Product Marketing team understand brand strategies and priorities.
• Collaborate with Agencies and Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Advanced Surgical business unit.
• Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and Linked In. Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team.
• Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. Lead A/B testing of content when appropriate.
• Assist Marketing Communication team with content outlines and building creative for campaigns that require various multimedia.
• Report to Advanced Surgical leadership on campaign performance, trends, and opportunities for improvement.
• Manage, coach and develop employees.
• Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies.
• Develop and implement digital tech stack to enable effective data-driven marketing.
• Up to 25% travel based on internal meetings, customer needs, trade shows and project expectations.

• 8+ years of experience in digital marketing, with a focus on paid media and digital advertising.
• 2+ years of prior marketing management experience.
• 8+ years of experience with digital ad platforms (Google Ads, Meta Ads Manager, Linked In Ads, etc.)
• 8+ years of experience developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & Linked In.

• Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends.
• Strong analytical skills with experience in data analysis and campaign performance reporting.
• Proficiency with SEO/SEM, website reporting tools, and analytics tools (e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets.
• Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders.
• Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously.
• Prior medical device experience.

• Bachelor's Degree in Marketing, Advertising, Business, or a related field

This position is not eligible for employer based sponsorship.

Job posting anticipated to close on 1/30/26. Applications are reviewed on a rolling basis.

Disclosure as required by applicable law, the annual salary range for this position is $130,000 - $209,000. The actual compensation may vary based on geographic location, work experience, education and skill level. The salary range is CONMED's good faith belief at the time of this posting.

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• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost…