Digital Marketing Manager; AI-Powered

Position: Digital Marketing Manager (AI-Powered)

Base pay range

$/yr - $/yr

Position: AI‑First Digital Marketing Manager

Compensation: USD $130,000 per annum + up to 25% Performance Bonus

Total Annual Package: Up to USD $167,300

Required Experience: D2C/E‑commerce background essential (US or North American market)

Location: Remote

Role Overview

Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.

You’ll launch, optimize, and scale campaigns across Meta, Google Ads, You Tube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.

What Is In It For You:

This isn’t just another digital marketing role. This is your chance to become a true industry architect.

1. Own Multi‑Channel Strategy with Revenue Accountability

Most marketing roles give you execution tasks and KPIs without context. Here, you own revenue outcomes across multiple channels with direct leadership access. You’ll architect campaigns from scratch with clear success metrics. No vanity metrics. No “brand awareness” excuses. Just revenue, ROAS, and scalable systems.

This is hands‑on, high‑execution work. You’re in the accounts daily—building campaigns, testing creatives, analyzing attribution, and shipping experiments fast. You’ll blend full‑funnel thinking with attribution sophistication, steering campaigns from prospecting to conversion while coordinating with design and cross‑functional teams at velocity.

2. Partner with the 1%:

• 🏆 Top 5 Mattress Brand in the USA with Over $1 Billion USD in Sales
• 💡 Work with Forbes Council Member CEO

Gain firsthand exposure to strategic decisions and high‑velocity execution that drives a global brand.

3. Embrace Radical Flexibility

Work from anywhere globally. Design your peak performance environment. We measure output and impact, not hours logged. Manage your energy, not just your time, while collaborating with a team spanning 14+ nationalities.

4. Build the Marketing Playbook Others Will Copy

You’re not inheriting campaigns to maintain—you’re architecting new growth engines. Your creative testing frameworks become competitive advantages. Your attribution models influence company‑wide strategy. Your funnel optimizations get adopted across channels. In two years, D2C marketers will be reverse‑engineering what you built here.

What You’ll Need:

• 5+ Years of
  
  Experience:
  
  At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels
• Working knowledge of the broader marketing ecosystem, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy
• Hands‑on knowledge of Google Ads, You Tube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals
• Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
• Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization
• Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams

Good‑to‑Have:

• Mattress, furniture, or home goods sector background
• Experience with programmatic channels, Tik Tok Ads
• Familiar with automated ad creation tools and DCO
• Experience creating and optimizing video content for social and search platforms
• Knowledge of Meta Shopping features and other social commerce integrations

The Puffy DNA

• Be the Owner: We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
• Execute with Urgency: We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can’t, pushing the boundaries of our craft.
• Be AI‑First: Daily multi‑turn AI conversations challenge your assumptions.
• Go All‑In: When the mission demands it, we rally as one team to cross the finish line.
• Monthly performance bonuses (up to…