Social & Creator Data Analyst

Social & Creator Performance Data Analyst

Join Fresh Tape Media as a Social & Creator Performance Data Analyst to lead measurement and reporting across a high‑volume influencer marketing program. Fresh Tape Media is a NYC‑ and Denver‑based creative agency that collaborates with clients across the U.S. and internationally to bring ideas to life, from concept development and video/photo content creation to full‑scale production and event fabrication.

In this role you’ll help define success metrics, track performance, and turn data into clear, compelling stories that inform creative and strategic decisions. You’ll partner closely with creative, strategy, and account teams to uncover insights around audience behavior and content performance, contributing to ongoing optimization and innovation.

• Analyze influencer campaign data to uncover performance trends, audience behaviors, and content insights.
• Support creative testing efforts and contribute to ongoing campaign optimization.
• Build and maintain reports, dashboards, and performance summaries across platforms (You Tube, Instagram, Tik Tok, Snapchat, etc.).
• Develop and deliver clear, client‑facing reports that connect numbers to narratives.
• Proactively identify gaps in reporting or new data opportunities to drive better decision‑making.
• Assist in creator campaign tracking and internal/external communication.
• Partner with strategy and creative teams to translate findings into actionable concepts, test hypotheses, and surface new ideas.
• Manage Data Coordinator to ensure data is up‑to‑date and accurate for reporting purposes.

• 3–6 years in a marketing analytics, social data, or media measurement role.
• Track record of collecting, structuring, and analyzing data that answers open‑ended questions or solves strategic problems.
• Clear understanding of social media KPIs, influencer engagement benchmarks, and performance modeling.
• Skills in Excel/Google Sheets and proficiency with Tubular, Creator
  
  IQ, or similar tools.
• Excellent attention to detail and communication skills.
• Self‑starter mentality with pride in your work; you take ownership of data rather than just report it.
• Genuine interest in influencer marketing and creator culture: you follow trends, understand the space, and know why it works.
• Familiarity with project‑management tools like Asana or Airtable.

Job Type: Full Time

Work Location: New York City or Denver (Hybrid)

Working Expectations: $80,000–$125,000 annually (based on experience and location)

Referrals increase your chances of interviewing at Fresh Tape Media by 2x.