Ecommerce Specialist

Company Description

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically advanced, high-performance workwear. Today’s trade professionals rely on apparel that keeps them safe, comfortable and capable of performing at their best. By innovating technical fabrics that deliver unmatched performance in hot weather—or that layer together effectively in cold and inclement conditions—TRUEWERK proudly supports the men and women across the trades who are building tomorrow.

TRUEWERK serves customers in the U.S. and Canada via , Amazon and through our wholesale, retail and B2B sales partners. With nearly 50 hardworking employees, TRUEWERK is on a strong growth trajectory and is passionate about developing its people and culture in support of its mission.

This is a hybrid role requiring regular in-office presence at our headquarters in Denver, Colorado Tuesday–Thursday, with the option to work remotely on Monday and Friday based on business needs.

We’re looking for an Ecommerce Specialist in Denver, Colorado to support TRUEWERK’s dominant and fast-growing direct‑to‑consumer ecommerce business by managing day‑to‑day site operations, ensuring flawless execution across our Shopify Plus storefront, and helping deliver a best‑in‑class digital shopping experience.

This role is perfect for someone early in their ecommerce career who loves being hands‑on—updating product pages, auditing the site, supporting merchandising changes, coordinating promotions, publishing content, and QA testing—while optimizing the site experience through data and attention to detail.

Ideal candidates are highly detail‑oriented, organized, and proactive problem‑solvers who take pride in getting things right. You’re comfortable working in a fast‑paced environment, juggling multiple priorities while maintaining accuracy and follow‑through, and you bring a genuine passion for digital retail, UX best practices, and delivering a great customer experience at every touchpoint.

In this role, you’ll work closely with the Director of Ecommerce to support key initiatives that improve conversion, product discoverability, and overall site performance—helping ensure the digital experience reflects the TRUEWERK brand, meets customer expectations, and drives meaningful business results.

• Manage day‑to‑day updates in Shopify Plus, including product setup, pricing, content publishing, tagging, collections, and navigation.
• Perform detailed QA across PDPs, landing pages, collections, promotions, and mobile/desktop layouts to ensure accuracy and a premium customer experience.
• Monitor overall site health, proactively identifying and resolving issues such as broken links, content gaps, tagging errors, or UX friction points.
• Support the implementation and validation of promotions from homepage through checkout.

• Execute digital merchandising updates to highlight priority products, seasonal stories, and new arrivals across the site.
• Support landing page builds for campaigns, product launches, and seasonal moments in partnership with Creative and Marketing.
• Maintain the ecommerce content and merchandising calendar, ensuring alignment with inventory, marketing, and broader commercial priorities.

• Pull, organize, and maintain weekly and monthly reporting on key ecommerce KPIs including conversion rate, traffic, product performance, search behavior, and site performance.
• Assist with A/B testing setup, documentation, and results tracking to support conversion rate optimization initiatives.
• Help evaluate and support new features and functionality that enhance brand experience and site performance.

• Partner closely with Marketing, CRM, Performance Marketing, Creative, Operations, and Customer Experience to ensure site readiness, campaign execution, and inventory accuracy.
• Support broader ecommerce initiatives by coordinating details across teams and helping drive clean, on‑time execution.

• 1–3 years of hands‑on ecommerce experience including ownership of site configuration…