Programmatic Media Trader Denver

Programmatic Media Trader Job at Salary Guide in Denver Salary Guide
• Denver, CO, United States

Responsibilities

Be an “expert” on all Trade Desk offerings and opportunities including : all ad units, targeting options / providers and inventory sources

Fully execute multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management

Lead weekly / bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings

Ensure quality control of campaigns, implementing and adhering to a rigorous QA process

Once campaigns are live, optimize performance based on agreed-upon key performance indicators

Maintain a positive working relationship with client while clearly communicating the value of overall programmatic efforts

Identify and present new opportunities and areas for growth to client to improve their media programs

Review all reporting metrics comprehensively, analyze and identify performance drivers, and communicate account health through data storytelling

Manage budgeting on a daily, weekly, monthly, and quarterly basis

Leverage and maintain strong relationships with media partners, work with partners on an ongoing basis to consult on status and performance of campaigns

Develop client presentations and present to the client when needed

Create and execute ongoing testing plans for ad units, creative, landing pages, industry betas, etc.

Serve as a mentor / coach to Coordinators

Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA

Requirements

1.5+ years of client-facing experience within media (display, video, audio)

Must have experience managing budgets upwards of $1MM / month

Hands on experience in DSPs, including but not limited to campaign trafficking, development, execution, and optimization

Experience with ad server technology, preferably Campaign Manager 360

Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.

Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.

In-depth knowledge of Microsoft Excel, PowerPoint, and Data Analytics tools

Demonstrated analytical mindset and skills

An eagerness for career progression in Ad Tech

Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner

A self-starter with strong multi-tasking ability and close attention to detail

Eye for creative and ad copy

Ambition and drive to produce great results for clients

Understanding of responsibility and willingness / desire to go above and beyond given tasks

Ability to work under pressure

Preferred

Skillshop or Edge Academy certifications

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Programmatic Trader
• Denver, CO, United States

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