Data Analyst II

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Acorns is seeking a Data Analyst II for Marketing Analytics to act as an experimentation lead and strategic partner for Marketing. In this role, you will drive Acorns' marketing measurement roadmap—spanning experimentation, forecasting, and incrementality testing—partnering with Marketing leaders during planning to define what gets tested, in what order, and with what success criteria. As an individual contributor, you will drive statistical rigor, mentor fellow analysts, and translate marketing measurement insights into long-term budget and channel decisions.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

• Drive the Marketing Measurement
  
  Roadmap:
  
  Help lead the marketing analytics strategy across experimentation, forecasting, and incrementality testing, partnering with Marketing and 3rd party agencies during planning to define test scope, prioritization, and success metrics before they're formally established.

• Drive Geo Holdout & Incrementality Testing End-to-End: Design and run geo holdout tests and other incrementality methodologies to measure true marketing lift, isolating channel and campaign impact from baseline demand.

• Collaborate with Data Science to maintain up-to-date priors and data inputs for the MMM, ensuring accurate and actionable outputs

• Champion Statistical & Experimentation Rigor: Oversee end-to-end marketing experimentation strategy, setting standards for sample sizes, statistical power, confidence intervals, test design, and post-experiment analysis.

• Build & Maintain Marketing Forecasts: Develop forecasting models for marketing performance and spend efficiency, incorporating seasonality, channel saturation, and macro trends to inform budget allocation decisions.

• Uncover Proactive Insights: Query large-scale data platforms like Databricks and Big Query alongside marketing and media data sources to identify channel inefficiencies, investigate anomalies, and bring strategic hypotheses to cross-functional partners.

• Scale Capabilities with AI & Automation: Utilize AI tools and agent-based workflows to streamline data extraction, automate repetitive analyses, and accelerate engineering and analytical throughput.

• Provide Technical Leadership & Mentorship: Serve as a subject matter expert and mentor to junior and mid-level analysts, elevating analytical rigor, conducting code reviews, and fostering a strong data culture.

• 5+ years of experience in marketing analytics, media measurement, or a related field, with a proven track record of driving strategic marketing decisions.

• Required: hands-on experience designing and running geo holdout tests or comparable…