VP of Demand Generation

Join to apply for the VP of Demand Generation role at Solink

Location: CAN/USA | Remote
Department: VP Demand Generation
Reports To: Michael Scott, Chief Marketing Officer
Type: Permanent | Full-Time

At Solink, our mission is to safeguard what matters most
. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights. Our cloud‑based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data‑driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries—including brands like McDonald’s and JYSK—Solink delivers clarity when it counts.

Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We’re growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!

As Vice President of Demand Generation
, you’ll lead Solink’s global pipeline engine—owning strategy, execution, and measurement across all inbound and outbound marketing channels. You’ll be responsible for driving predictable, scalable pipeline growth across SMB, Commercial, and Enterprise segments. You will oversee a growing team across digital marketing, field and partner marketing, and marketing operations—setting the vision for how Solink attracts, engages, and converts customers through integrated programs, performance marketing, and account‑based strategies.

This is a highly strategic, data‑driven leadership role that sits at the center of Solink’s go‑to‑market (GTM) strategy
, working cross‑functionally with Sales, Product Marketing, Rev Ops, and Finance to ensure strong alignment and ROI.

• Build and execute Solink’s global demand generation strategy aligned to revenue targets, pipeline goals, and GTM priorities.
• Define the investment framework and performance model for demand generation across segments and channels.
• Partner with Revenue Strategy & Analytics to forecast pipeline outcomes, CAC, and ROI by program and vertical.

• Lead integrated campaigns across digital, ABM, field, and partner marketing to generate and accelerate qualified pipeline.
• Oversee enterprise‑level motions (Global 2000 targets) and scaled mid‑market campaigns.
• Build predictable lead‑to‑revenue funnels across all demand channels.

• Lead and develop a high‑performing team of senior managers (Demand Gen, Field Marketing, Marketing Ops, and Digital).
• Collaborate with Sales, Product Marketing, and Rev Ops to ensure seamless lead flow, campaign alignment, and pipeline accountability.
• Drive enablement and messaging consistency across all marketing touchpoints.

• Own performance metrics and dashboards for marketing‑sourced and influenced pipeline, conversion rates, and ROI.
• Partner with the Revenue Analytics team to model outcomes and optimize budget allocation by segment and channel.
• Leverage AI‑driven tools for personalization, targeting, and efficiency at scale.

• Serve as the executive voice of demand generation at Solink—presenting insights, performance trends, and forecasts to the C‑suite and Board.
• Collaborate with Product and Customer Success leadership on lifecycle marketing and expansion initiatives.

• 10–15 years in B2B SaaS demand generation, with 5+ years in a senior leadership role.
• Proven success scaling global pipeline programs and achieving predictable revenue growth.
• Deep expertise in multi‑channel demand generation (digital, ABM, events, content, outbound).
• Hands‑on experience with Hub Spot, Salesforce, and advanced marketing analytics tools.
• Strong financial acumen—comfortable managing large budgets and modeling ROI.
• Exceptional leadership, communication, and cross‑functional…