Director, Brand Strategy; Hybrid

Director, Brand Strategy (Hybrid)

Transamerica

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce and embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Brand Marketing

Drive internal and external brand experiences, from concept to execution and analysis, across multiple distribution channels including paid media, social media, thought leadership, and sponsor ships. Build awareness and consideration of the organization’s brand, products and services.

• Drive the development and refinement of brand messages and creative campaigns/activations.
• Collaborate with team leaders in other marketing areas to help lead go-to-market planning.
• Identify and optimize opportunities to drive cross‑team collaboration and alignment to optimize performance.
• Build internal and external relationships with senior leaders.
• Manage departmental budgets; oversee individual team efforts to manage purchase orders and budget reconciliation.
• Develop and deliver performance reports to marketing leadership.
• Ensure brand guidelines are followed internally and externally.
• Provide coaching and guidance to team members.
• Collaborate across mediums and related departments, including divisional channel partners.
• Manage project resource allocation in collaboration with business groups.
• Manage agency and/or partner relationships.
• Mine and analyze customer insights; develop and implement solutions.
• Create media planning strategies and collaborate with agency partners to implement.
• Keep current on new technologies and emerging trends/opportunities.

• Bachelor’s degree in marketing or related field, or equivalent experience.
• Ten years of digital communications, social media marketing or related experience.
• Five years of management experience leading and developing teams.
• Experience managing campaigns or marketing projects.
• Proficient in core content production systems and requirements.
• Strategic thinker and decision‑maker to drive results.
• Excellent written and oral communication and relationship building skills.
• Analytical and problem‑solving skills.
• Proficiency using MS Office.

• Advertising and/or branding agency experience.

• Office Environment.

The salary for this position generally ranges between $147,000 - $175,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in‑office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well‑being of our employees.

• Competitive Pay
• Bonus for Eligible Employees

• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities

• Paid Time Off starting at 160 hours annually for employees in their first year of service.
• Ten paid holidays per year (typically mirroring the New York Stock Exchange holidays).
• Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars.
• Parental Leave – fifteen days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
• Adoption Assistance
• Employee Assistance Program
• Back‑Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

We believe our commitment to diversity and inclusion creates a work environment filled with…