Senior Director, Intelligence

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At Anaplan, we are a team of innovators focused on optimizing business decision‑making through our leading AI‑infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca‑Cola, Linked In, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best‑in‑class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy‑led, values‑based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next – together!

Anaplan is looking for a Senior Director to lead our Competitive Intelligence (CI) function and turn market insight into revenue impact. This role is embedded within Solution and Product Marketing and plays a central role in aligning product strategy, sales, and go‑to‑market execution. You’ll play a key role in defining how Anaplan positions, differentiates, and wins in a highly competitive Planning market.

This leader will build and scale a world‑class CI team, guide cross‑functional alignment, and ensure customer‑facing teams are armed with clear, confident and compelling competitive narratives and positioning that emphasizes the company’s key differentiators. If you know Planning, love competition, and enjoy helping customers differentiate between fiction and facts that most matter, this role may be for you.

• Own competitive strategy for Anaplan’s Planning solutions, translating market dynamics into actionable insights and clear differentiation about which customers care.
• Lead and grow a distributed Competitive Intelligence team, setting vision, priorities, and operating rhythm across regions.
• Partner deeply with Sales and Pre‑Sales, enabling field teams with battle cards, talk tracks, win‑loss insights, and objection handling that translates into improved win rates.
• Collaborate cross‑functionally with Product Management, Product Marketing, Enablement, and Marketing to influence roadmap, messaging, and GTM strategy.
• Drive executive‑level competitive narratives, ensuring leaders and the field speak with one confident voice.
• Analyze competitive trends, customer buying patterns, and market signals to anticipate moves before competitors make them.
• Measure impact, tying CI efforts directly to pipeline influence, win rates, and deal velocity.
• Represent the voice of the field, ensuring competitive insights are grounded in real customer conversations and deal experience.

Deep experience in the Planning domain, including FP&A, workforce planning, supply chain planning, or enterprise performance management.

• Proven leadership experience, managing senior, cross‑functional, and globally distributed teams.
• Strong GTM credibility, with hands‑on experience supporting Sales and Pre‑Sales organizations.
• Exceptional collaboration skills, able to influence without authority and align diverse stakeholders.
• Strategic mindset with operational rigor, comfortable setting vision and executing at scale.
• Clear, confident communicator, able to distill complexity into simple, compelling narratives.
• Track record of impact, where competitive insight directly contributed to revenue growth or improved win rates.
• Highly comfortable to work under tight timelines, and in an ambiguous, fast‑paced, high‑growth environment.
• Can easily maneuver from tactical to strategic thinking who can execute on time with high quality deliverables. Ability to juggle multiple priorities is needed.
• Demonstrated experience with qualitative and quantitative market research skills, including data analysis, data synthesis, SWOT…