Vice President of Marketing

Company Description AIR Communities is one of the country's largest owners and operators of multifamily housing, managing high-quality communities across the country! At AIR, we value integrity, respect, collaboration, customer focus, and performance. These values are brought to life by our teammates, who are ultimately responsible for our success. When you join our team, you'll work alongside the most dedicated professionals in the industry and open the door to unlimited career opportunities.

We seek motivated professionals who excel in customer service, and thrive in a fast-paced, collaborative environment.

If you're inclined towards more challenging tasks and aspire to exceed expectations, our environment may align better with your ambitions, join us!

Where You Will Work:

AIR values relationships and the benefits from working side by side with teammates, therefore this position will be in-office 5 days a week to support the team.

Job Description The Vice President of Marketing is responsible for leading the enterprise marketing function and ensuring the successful execution of marketing strategies that support occupancy, revenue growth, customer retention, brand strength, and long-term property performance. This role translates enterprise objectives into scalable marketing programs, operational processes, and organizational capabilities that drive measurable business results across the portfolio.

The Vice President serves as a key member of the leadership team, partnering closely with Operations, Revenue Management, Technology, Asset Management, and Executive Leadership to align marketing strategies with company priorities. The role owns execution of marketing initiatives across the organization, continuously evaluates the health and effectiveness of the function, and implements solutions that improve performance, efficiency, and customer outcomes.

The Vice President builds and develops high-performing teams, establishes scalable processes and operating models, and champions innovation that supports business growth and competitive advantage.

Essential Functions Lead the development and execution of enterprise-wide marketing strategies that support occupancy, revenue, retention, brand, and long-term business objectives.

Translate enterprise priorities into actionable plans, programs, and initiatives that drive consistent execution and measurable results across the organization.

Own marketing performance and near-term business outcomes, ensuring alignment between strategic objectives and operational execution.

Establish, optimize, and scale processes, systems, and workflows that improve organizational effectiveness, marketing efficiency, and business performance.

Continuously assess the health of the marketing function by evaluating performance metrics, organizational capabilities, customer insights, market conditions, and operational effectiveness; identify and implement solutions to address gaps and opportunities.

Lead enterprise customer acquisition, retention, reputation management, and brand strategies to strengthen market position and improve customer engagement.

Oversee marketing technology, digital platforms, analytics capabilities, and vendor partnerships to maximize effectiveness, scalability, and return on investment.

Drive data-informed decision-making through performance measurement, advanced analytics, market intelligence, and customer insights.

Partner with Executive Leadership to establish strategic priorities, evaluate investment opportunities, and influence key business decisions.

Lead complex cross-functional initiatives that advance organizational goals and improve collaboration across departments.

Oversee marketing budgets, resource allocation, organizational planning, and investment strategies to ensure efficient use of resources and achievement of business objectives.

Evaluate emerging technologies, customer trends, and industry developments to identify opportunities that improve performance and strengthen competitive advantage.

Champion innovation, operational excellence, and continuous improvement throughout the marketing organization.

Build, lead, and develop a high-performing marketing organization, creating a culture of accountability, collaboration, talent development, and results.

Develop organizational capabilities, succession plans, and leadership pipelines that support long-term growth and scalability.

Serve as the organization's senior marketing leader and trusted advisor to executive leadership on…