Associate Director, SEM

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the Role The Associate Director of Paid Search will report to the Paid Search Director of Account Services. In this role, you will lead a team of Senior Managers and Account Managers, overseeing their day-to-day work and their overall professional development. Our Paid Search team members are experts in paid search advertising, responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals.

As a talented digital marketer yourself, you will also directly manage paid search efforts for 1-3 large client relationships: developing strategy, overseeing execution, and communicating directly with the client.

We are looking for someone with a passion for paid search advertising, well versed in other digital acquisition channels, and a people-focused leader who wants to join a fast-growing, fun digital agency that is hyper-focused on client performance and ROI. The ideal candidate is confident in their ability to drive improvements in account performance, but also to manage and develop our awesome talent.

Responsibilities:

Team Management:

Manage and coach a growing team of Paid Search Senior Managers, Account Managers and Analysts Lead paid search across B2B or B2C Lead Gen as well as DTC ecommerce clients

Responsible for optimization to core KPIsPlanning and execution Train your team in advanced Google/Bing and other search partner advertising skills including paid search strategy, forecasting, reporting analytics data visualization,  etc.

Focus on personal development through ongoing feedback, goal reviews, and quarterly 1-on-1s with team members.

Provide support and recognition for your team.

Support department and agency-wide thought leadership and training initiatives

Client & Revenue Oversight:

Generate and oversee strong revenue growth from client renewals.

Participate in onboarding, renewal calls, and other important client communications with top Google advertising accounts.

Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.

Together with the team, create and overlook well performing paid search strategies across Google and Microsoft Ads Conduct weekly account reviews with your account managers.

Provide optimization assistance and account troubleshooting.

Analyze performance data and KPIs.About You The essentials:

Ideal candidate has 5+ years of agency Google advertising experience and has directly managed paid search budgets of $100,000+ in monthly ad spend.

Experience directly managing both B2B and B2C Google advertising efforts.

Passion for crunching numbers, analyzing data, and navigating Excel spreadsheets

You frequently find yourself stepping into leadership roles and want those around you to succeed

You can use strong and persuasive communication when discussing paid search performance with clients and your team ‘Driven’ and ‘Innovative’ are attributes commonly associated with youNot afraid to get in the weeds, but still also able to identify the larger direction of the team & paid search  industry.#LI-OG1#LI-Hybrid

What We Offer Benefits Excellent , full coverage medical, dental, and vision insurance - more about our coverage here!

Generous PTO and 15 company-wide holidays
401k with company contribution

Paid parental leave

Work-life…