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Direct Sales Representative

Job in Denver, Denver County, Colorado, 80285, USA
Listing for: TRUE Fitness
Full Time position
Listed on 2026-10-15
Job specializations:
  • Sales
    Sales Representative, Business Development, Sales Development Rep/SDR, Sales Manager
Salary/Wage Range or Industry Benchmark: 55000 - 85000 USD Yearly USD 55000.00 85000.00 YEAR
Job Description & How to Apply Below
Overview

As a Direct Sales Representative for True Fitness, you will independently manage all customer contacts, sales results, installations, and service requirements within the Phoenix, Arizona and assigned territories. The primary focus is to grow the True Fitness brand by establishing and nurturing relationships with YMCA’s, for-profit clubs, JCC’s, Universities, and Key Accounts. This role is an excellent opportunity for a motivated individual with a passion for fitness and a knack for sales to make a significant impact in a dynamic and growing company.

If you are enthusiastic about fitness, have a proven sales background, and are ready to take on a new challenge, we encourage you to apply.

Job Title

Direct Sales Representative

Reports to

Director of Direct Sales

Located at

Remote - Denver, CO

Exempt/Non-exempt

Exempt

Hours required per week

40+

Number of people supervised

0

Essential Functions And Responsibilities
  • Customer and Lead Management:
    Identify, create, manage customers, and lead bases to achieve sales goals and objectives.
  • Product and Company Knowledge:
    Develop and maintain an in-depth understanding of True Fitness products, services, and company culture. Implement company marketing and sales strategies and promotions effectively.
  • Business Development:
    Cultivate and maintain existing business relationships while identifying and creating new business opportunities through new distribution channels.
  • Product

    Education:

    Provide product education and sales presentations through customer channels.
  • CRM Utilization:
    Utilize the CRM module to track and maintain all sales leads and opportunities.
  • Reporting and Planning:
    Manage an assigned budget, prepare and submit weekly and monthly reports, and create an annual territory plan targeting key accounts and business opportunities to meet forecasted sales revenue.
  • Meetings and Conferences:
    Attend scheduled sales meetings and conferences to stay updated on company strategies and market trends.
Additional Responsibilities
  • Action Plans and Scheduling:
    Prepare action plans and schedules to identify specific targets and project the number of contacts to be made.
  • Lead Follow-Up:
    Follow up on new leads and referrals resulting from field activity.
  • Customer Service:
    Ensure quality service to customers through personal involvement.
  • Trade Shows and Clinics:
    Select and coordinate trade shows within budgetary guidelines.
  • Sales Monitoring:
    Monitor sales results for potential improvements and variances from the plan, taking appropriate actions.
  • Competitive Analysis:
    Monitor competitive activity in the market, identifying new competition and changes in competitors' activities.
  • Customer Feedback:
    Identify quality, timeliness, or perceived value problems reported by customers, and address requests for new products and services.
  • New Product Rollouts:
    Effectively implement programs to optimize new product rollouts.
  • Customer Relationships:
    Maintain strong customer relationships and develop programs to attract new customers.
  • Market Research:
    Research, suggest, and assist in expanding the current customer base.
  • Marketing Events:
    Participate in marketing events such as seminars, trade shows, and other marketing events.
  • Pricing Structure:
    Ensure the pricing structure for products and services is competitive, maintaining profitability.
  • Product Knowledge:
    Develop a solid understanding of the merchandise offered and the benefits thereof by studying manuals, literature, videos, and other available sources of information.
  • Selling

    Skills:

    Demonstrate superior technical selling skills and product knowledge.
  • Proposal Presentations:
    Create and conduct effective proposal presentations and RFP responses that identify prospects' problems and True Fitness solutions.
  • Record Keeping:
    Maintain accurate records…
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