Director, Sales

Remote

Sussex, WI - USA

Denver, CO - USA

Full time

JR16860

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Director, Sales will drive growth for Generac's Commercial & Industrial Battery Energy Storage and Microgrid business by leading sales strategy, developing key customer and channel relationships, and converting opportunities into successful deals. This role will champion value-based energy solutions, build a strong sales pipeline, and partner across the organization to bring customer and market insights into product development, positioning, and support strategies.

• Drive Market Growth: Leverage market, field, and end-user insights to shape product positioning, development, customer support, pricing strategies, and overall business growth.
• Grow Strategic Accounts: Develop and strengthen relationships with key customers and industry stakeholders, expanding existing and new product sales through executive-level engagement and strategic account development.
• Lead Marketing & Industry Engagement: Partner with Marketing to execute market development and branding strategies while representing the company at industry events, trade shows, customer meetings, and site visits.
• Optimize Business Performance: Establish goals, budgets, KPIs, and operating plans; monitor customer profitability, pricing, competitive activity, and performance metrics to drive continuous improvement and achieve financial objectives.
• Lead & Develop Teams: Provide strategic and operational leadership to cross-functional teams, including talent development, performance management, succession planning, and aligning team objectives with broader business strategy.
• Performs other duties as assigned.

• Bachelor's Degree or equivalent
• Minimum of 5 years of experience supervising sales teams
• Strong understanding of internal processes and systems, with proven experience in complex account management, business planning, budgeting, P&L ownership, and financial analysis.
• Demonstrated success in strategic and complex selling, with advanced negotiation skills and the ability to develop and manage high-value customer relationships.
• Excellent verbal, written, and presentation skills, with strong organizational abilities, attention to detail, and the ability to work independently in an entrepreneurial environment.

• 10+ years of commercial, applications, product experience in distributed power generation industry across a variety of generation and storage products and technologies, including but not limited to generators, battery energy storage systems, solar PV, paralleling switch gear, integrated paralleling and microgrid controls etc.
• Direct sales leadership experience (5+ years) in the power generation industry with proven track record of growth
• Experience value selling energy systems solutions to various commercial and industrial customers – e.g. microgrids, BESS & PV systems, cogeneration/CHP, bridge power solutions
• Strong understanding of distributed power and energy markets, including dealer/distributor channels, end-user dynamics, products, applications, and solutions across the U.S. and Canada.
• Proven ability to lead and develop high-performing sales teams, establish KPIs and performance metrics, manage deal pipelines and forecasts, and drive bookings and revenue growth.
• Effective collaborator with product, applications, engineering, operations, supply chain, and service teams, with experience managing complex…