Senior Director, Sales, Industrial Sewing and Printing

Senior Director, Sales, Industrial Sewing and Printing

The Senior Director, Sales, Industrial Sewing and Printing leads the sales organization for the Industrial Products Division (IPD), with responsibility for the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product portfolios. This role develops and executes comprehensive sales strategies that drive sustainable revenue growth, profitability, market expansion, and customer satisfaction across the United States. The Senior Director is accountable for sales strategy, channel development and support, sales forecasting, budgeting, business planning, and organizational performance.

This position provides leadership for Regional Sales Managers, Technical Sales Specialists, Product Managers, and other sales personnel while fostering collaboration across Operations, Finance, Customer Service, Product Management, and global business partners. While primarily focused on the U.S. market, this role also provides leadership and strategic alignment with Central and South American subsidiaries, through collaboration, influence, and global business leadership.

Duties & Responsibilities

Sales Strategy & Business Development

Develop and execute the overall sales strategy for the Industrial Sewing Machines and Industrial Printing businesses to achieve or exceed revenue, profitability, and market share objectives

Analyze business trends, customer needs, competitive activity, and industry developments to identify growth opportunities and support strategic planning

Develop and execute strategic business plans that support long-term category growth and market expansion

Identify, develop, and strengthen relationships with key end users, distributors, dealers, OEMs, and strategic channel partners

Drive new customer acquisition through consultative, solution-based selling and integrated cross-functional team approaches

Collaborate with channel partners to increase end-user engagement and expand market penetration

Recommend pricing strategies, sales programs, and channel initiatives to maximize business performance

Participate in trade shows, customer events, technology seminars, and industry association meetings to strengthen market presence and customer relationships

Serve as the executive liaison between customers and internal cross-functional teams

Sales Leadership

Lead the day-to-day activities of the Industrial Print sales organization across the Industrial Sewing Machines (ISM) and Industrial Printing (IP) product lines

Develop, coach, and mentor Regional Sales Managers, Technical Sales Specialists, Product Managers, and other direct reports to build a high-performing sales organization

Establish clear performance expectations, measurable objectives, and accountability for revenue growth, profitability, forecast accuracy, customer retention, and new business development

Foster a customer-focused, high-performance culture emphasizing accountability, collaboration, continuous improvement, and professional development

Travel with sales team members to observe customer meetings, provide coaching, strengthen customer relationships, and improve sales effectiveness

Develop, implement, and enforce sales policies, procedures, and best practices that improve organizational performance and operational effectiveness

Collaborate with Operations, Finance, Product Management, Customer Service, and global business leaders to align strategic priorities and support successful execution

Partner with international subsidiaries and regional leadership to share best practices, drive consistency, and support global business initiatives

Influence internal and external stakeholders domestically and internationally to achieve strategic business objectives

Provide strategic…