Head of Marketing - Transamerica Asset Management

At Transamerica Asset Management, high performance, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Today, we’re part of an international holding company, Aegon, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.

Transamerica Asset Management (TAM) is a division within Aegon Asset Management, an active global asset management firm with investment capabilities that span public and private markets across asset classes, sharing a common belief in fundamental, research-driven active management.

TAM’s vision is to be a valued asset manager by growing a profitable, scalable investment platform that connects the right solutions to our clients’ needs. We provide active fixed income and differentiated equity strategies by following our Investor First process and leveraging the capabilities of our suite of sub-advisers. Our business encompasses approximately $65 billion of net assets under management; consisting of variable insurance funds, retail mutual funds, ETFs, collective investments trusts and other assets.

We are seeking a Head of Marketing to join our senior leadership team in Denver, CO, reporting directly to the Head of TAM. This hybrid role requires three days per week in the office and two days remote.

The Head of Marketing will lead the development and execution of marketing strategies and campaigns designed to drive awareness and sales of the company's products and services. The role is also responsible for increasing engagement with financial professionals through product marketing initiatives, strengthening brand affinity, and supporting the successful launch of new products and solutions.

• Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.
• Represent the audience’s needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.
• Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.
• Manage program budgets.
• Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.
• Set priorities and manage through people and processes; leverage resources throughout the organization.
• Execute multiple high impact initiatives to achieve sales channel goals.
• Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer excellence.
• Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.
• Own the product launch/release plan and implementation management for new product introductions.
• Develop strong customer relationships to become the organization’s expert in customer needs and opportunities.
• Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and…