Sales Brand Manager

Sales Brand Manager – Colorado

Jetty Extracts is a premier cannabis extraction company that produces innovative products and world-class cannabis oils, headquartered in Oakland, CA. In 2013, Jetty Extracts began producing extracts and concentrates in San Diego, CA. Jetty is now one of the top extracts and concentrates brands in California.
Starting with a few individuals committed to creating clean, refined cannabis concentrates by the beach, Jetty has evolved into a group of passionate professionals committed to becoming one of the world’s most respected cannabis brands.
While the last several years have seen Jetty grow exponentially, we continue to be committed to craft, working with small farmers, producing the cleanest and tastiest products, and contributing to our communities. As we do so, we continue to support the Shelter Project, the company’s in‑house compassion program that has been providing free cannabis oil to cancer patients since 2014.

The Sales Brand Manager is responsible for driving Jetty’s commercial growth, market presence, and brand execution across Colorado.

Reporting to the Jetty VP of Sales, this role serves as Jetty’s primary commercial lead in Colorado, owning revenue performance, retail account development, and the day‑to‑day commercial relationship with our co‑manufacturing partner, Leiffa. You will work closely with Leiffa’s sales and operations teams to align on sales priorities, demand planning, inventory, and execution while ensuring Jetty’s brand standards are consistently represented in the market.

This is a highly hands‑on, field‑focused role for someone who thrives in a fast‑paced, entrepreneurial environment and enjoys building relationships, driving sales, and connecting the dots between commercial strategy, operations, and brand marketing.

• Own Colorado revenue, distribution, and retail door count performance against monthly and annual goals.

• Develop new retail accounts and expand existing relationships to drive SKU placements, reorders, promotional opportunities, and overall sales velocity.

• Maintain a strong in‑field presence, regularly visiting dispensaries and building relationships with buyers, store managers, and key decision‑makers.

• Develop and execute account plans for key retail and chain partners, tracking product velocity, out‑of‑stocks, and share of shelf.

• Maintain accurate CRM records and provide weekly reporting on sales performance, pipeline development, account activity, and competitive insights.

• Identify opportunities to increase market penetration, improve account productivity, and strengthen Jetty’s competitive position.

• Serve as Jetty’s primary commercial point of contact with Leiffa, our Colorado co‑manufacturing partner.

• Align Leiffa’s sales team on Jetty’s commercial priorities, pricing strategy, promotional programs, and target accounts.

• Develop monthly demand forecasts and collaborate with Leiffa on production planning, inventory availability, and replenishment needs.

• Monitor order fulfillment, fill rates, inventory levels, and delivery performance, proactively identifying and resolving operational challenges.

• Partner with Leiffa’s operations team to ensure product quality, packaging, and brand standards consistently meet Jetty’s expectations.

• Lead recurring business reviews with Leiffa to evaluate sales performance, operational execution, and opportunities for improvement.

• Support visual merchandising and field marketing initiatives to strengthen Jetty’s visibility and consumer engagement across Colorado.

• Establish and maintain retail displays, point‑of‑sale materials, and shelf…